RUHVEDA

Taking the art of Indian perfumery to the world 🌹 Available soon at @Sephora

Scented Circle Sign Up:

[RUHVEDA @RUHVEDA]

Everything we know as humans makes up only a small slice of reality. Ruhveda was created to make the slice we give Indian art a little bigger. Indian scent is so much more than it has been given credit for. Welcome to the art of Indian perfumery, by Ruhveda.

[RUHVEDA @RUHVEDA]

The story behind Mango Muse, one page at a time.

#mangoseason #indiansumer #storyteling #ruhveda

[RUHVEDA @RUHVEDA]

The Scented Circle is open to anyone who loves fragrance. Our doors to this world are open, and we invite anyone and everyone to reimagine the smell with us.
Link in bio to apply for the next round of the Ruhveda Scented Circle now.
#southasian #fragrance #ruhveda

[RUHVEDA @RUHVEDA]

You can now reimagine the smell with us on Substack. Link in bio.
#southasian #substack #ruhveda

[RUHVEDA @RUHVEDA]

Ruhveda is now on Substack, where we’ll be collaborating with writers to educate the world on fragrance, cultural stories, and much more. Reimagine the smell with us using the link in our bio.

#substack #ruhveda #southasian #indian #fragrance

[RUHVEDA @RUHVEDA]

Our art director @tanishadhanukaa shares her the process behind creating the zine for Mango Muse and how she transformed real stories into a collectible keepsake.
#southasian #ruhveda #fragrance #creative #zine

[RUHVEDA @RUHVEDA]

We’ll always be here to help you reimagine the smell.

#ruhveda #indian #scent

[RUHVEDA @RUHVEDA]

Mango Muse is so good, @tanyamyersshah used every means possible to get a bottle for herself (even using @cultureclubjewelry as her decoy). 🥭
Starring @tanyamyersshah @navneet_ks_
Written & directed by @heyimhershy
AD @zlar_
Gaffer @stu.here
PA @daajahvuuu
#southasian #skit

[RUHVEDA @RUHVEDA]

@kristinfragrances gets transported to a moment that lives within her memory when she sprays a bottle of Mango Muse. The bright mango paired with vanilla musk has become a fan favorite 🥭
#mangomuse #ruhveda #fragrance
@kristinfragrances

[RUHVEDA @RUHVEDA]

You see the final product, we see every single version created to make it.

[RUHVEDA @RUHVEDA]

The process of creating a bottle of RUHVEDA is rooted in creativity, from the notes to the bottle itself. Each bottle is meant to live as a piece in your art collection, long after the scent is finished. Meet our second place designs🥭

#design #southasian #ruhveda

[RUHVEDA @RUHVEDA]

Ripe mango, warm sun, a breeze that smells like nostalgia. Mango Muse bottles the feeling of an Indian summer afternoon — sweet, sun-drenched, unforgettable. 🥭

Available now at @sephora .com

#ruhveda #perfume #sephora #southasian

[RUHVEDA @RUHVEDA]

the notes people leave after their first spray say it all 🧡 mango muse isn’t just a scent, it’s a memory in the making.

#RuhScentedCircle #MangoMuse #RUHVEDA

[RUHVEDA @RUHVEDA]

I grew up in Chandigarh, where jasmine, sandalwood, and mango scented the air. I never knew those smells were home until I left. Years later, standing in Sephora, I searched for that feeling and found no trace of India. So I created Ruhveda to bring a piece of home to the world.

[RUHVEDA @RUHVEDA]

Mango Muse began with a memory 🥭 Summers in India during mango season, surrounded by the warmth, stillness, the feeling of being fully home. Mango Muse was created to hold onto that exact memory

#fragrance #southasian #ruhveda #mangomuse

[RUHVEDA @RUHVEDA]

Different notes. One Feeling.
The golden summer that never really left you.

Mango Muse — now at @sephora .com 🥭

#mangomuse #sephora #scent #fragrance #southasian

[RUHVEDA @RUHVEDA]

When your husband insists we try his creative direction...

New genre unlocked: fragrance horror🥭

Mango Muse is available on @Sephora . com

[RUHVEDA @RUHVEDA]

Some memories live in photos. Others live in stories. Ours lives in scent. 🥭

That feeling of unhurried joy. Playful curiosity. Being exactly where you were meant to be.

It never left us.

Mango Muse was made to carry that feeling forward.

[RUHVEDA @RUHVEDA]

Your words mean everything to us. 💛 Real reviews from real people who found their signature scent. Thank you for welcoming Ruhveda into your world one spritz at a time.

🥭Shop Ruhveda at @Sephora .com

#Ruhveda #SephoraFinds #FragranceReview #SephoraBeauty #mangomuse

[RUHVEDA @RUHVEDA]

India has 400 years of perfumery. And not one brand on Sephora shelves to show for it? We’re changing that.

Welcome to the world of Ruhveda and how we’ve reimagined Indian perfumery for today’s world✨

#Ruhveda #IndianPerfumery #Sephora #FragranceFounder #CultureInABottle