Rushil Grover

Product @ Google. Love Technology & a Manchester United Fan.

[Rushil Grover @rushil_grover]

Woke my toddler up this morning and was hit with, "Dad, please don't open the blinds, I'm allergic to light."

I have officially been out-parented by a human who still wears Disney Princess pajamas. It’s over for me.

[Rushil Grover @rushil_grover]

Excited to bring this to market.

Christmas → idea
Jan → vibe-coded prototype
Today → announcement

Advertisers have been stuck between manual control vs full automation. Prompts change that. They let you steer AI while preserving business nuance.

Just getting started!

[Vidhya Srinivasan @VidsSrinivasan]

We’re launching the AI Brief to give marketers more strategic control and guide the AI. Marketers can set specific guidelines for messaging, audiences and search matching and let the AI Brief act as a new strategic bridge.

[Vidhya Srinivasan @VidsSrinivasan]

AI Max has been our fastest-growing AI-powered Search ads product. To help more businesses capture opportunities in a shifting Search universe, we’re expanding AI Max to Shopping 🛒 and Travel 🏝️.

Powering AI Max is Gemini, the same engine and model driving the future of Search itself.

[Rushil Grover @rushil_grover]

@nandoprince93 Both!

[Google Ads @GoogleAds]

😵‍💫 𝗪𝗼𝗿𝗿𝗶𝗲𝗱 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗔𝗜-𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗮𝗱𝘀 𝗯𝗲𝗶𝗻𝗴 𝗼𝗳𝗳-𝗯𝗿𝗮𝗻𝗱? Use text guidelines like bonprix did.

Text guidelines’ beta access is rolling out today for AI Max and Performance Max campaigns.

Here’s how it works for AI Max:

🎨 Text customization matches your ad creative with customer intent

🔒 Text guidelines ensure the generated ad creatives stay on-brand by steering Google AI to exclude specific terms, or avoid concepts.

High-quality creatives drive performance, and pairing your unique insights with Google AI allows your ads to stay meaningful across every new Search experience.

Learn more: https://t.co/ru7fHA2AcW

[George from 🕹prodmgmt.world @nurijanian]

I just read a PM's post about automating their workflows with AI, so let me share some takes:

1. You can automate documentation all you want. You'll still spend 3 hours a week explaining it to people who won't read it anyway.

2. The biggest time sink in product management isn't creating artifacts. It's convincing others your idea was actually their idea all along.

3. I've seen PMs automate their entire PRD process. They still spend 80% of their time in meetings where nobody references the PRD.

4. AI can write your user stories in seconds. Getting alignment on those stories will still take 4 meetings, 12 Slack threads, and one awkward hallway conversation.

5. Most PMs spend more time writing angry Slack messages and then deleting them than they spend on actual product strategy. This is the emotional labor nobody talks about.

6. Every PM job description mentions "data-driven decision making." In reality, you spend most of your time cleaning up decisions your predecessor made based on vibes and executive opinions.

7. The irony of AI automation tools for PMs: They optimize the 20% of your job that's already efficient. The other 80% - managing up, sideways, and down - remains stubbornly human.

8. You know what takes the most time? Re-explaining the same strategy to different stakeholders who all think they're hearing it for the first time.

9. I automated my entire data analysis workflow last year. Now I spend that saved time defending the data to people who don't like what it says.

10. The best PMs I know aren't great at creating artifacts. They're great at navigating organizational dysfunction without losing their minds.

11. Here's the pattern I see: Junior PMs obsess over perfecting their templates. Senior PMs obsess over reducing the number of meetings where those templates get ignored.

12. You want to know where PMs really spend time? Writing diplomatic versions of "this is a terrible idea" in 15 different ways until one lands.

13. AI can generate a roadmap in minutes. Getting everyone to stop trying to add their pet feature to it is a quarterly battle.

14. The cruel joke: By the time you've automated your PM workflows, you'll probably be promoted to a role where none of those automations matter anymore.

15. If AI could automate stakeholder alignment, that would be the real revolution. Instead, we're automating the creation of documents that prove alignment never existed.

Product management is 20% building products and 80% managing the humans who make building products complicated.

[Rushil Grover @rushil_grover]

49rs 🔥

[Rushil Grover @rushil_grover]

@dok2001 +100; absolutely botched it.

[Rushil Grover @rushil_grover]

@BeyondUTD1 Just bring him back already :(

[Rushil Grover @rushil_grover]

Makes me so happy :)

[george @StokeyyG2]

This video of Fergie is absolutely brilliant.

They’re all still terrified of him 🤣🤣�

[Rushil Grover @rushil_grover]

@mattshumer_ Would love to!

[Justine Moore @venturetwins]

Our team at @a16z spends all day studying the future of consumer AI.

We just dropped an hour-long podcast with our learnings so far and what we hope to see from startups.

Takeaways, clips, and link 👇

[Rushil Grover @rushil_grover]

It’s absolutely addictive. I’ve redesigned my dad’s website (written in php!) in a matter of minutes with a complete redesign. Mind blown.

[Amjad Masad @amasad]

"I was Vibe Coding with Replit a few weeks ago. I mean the power of what you're going to be able to create on the web; we haven't given that power to developers in 25 years" — Sundar Pichai

[Shreyas Doshi @shreyas]

If you’re a PM leader at a tier 1 company, your life probably looks like this: there is great pressure to
- know every detail
- always be on top of everything
- attend various staff meetings (and say something clever in them)
- ensure every team member rates you 10/10 in the annual employee engagement survey
- while flawlessly running your team’s execution at 100 mph.

While the core product work might be fun, most PM leaders barely touch it anymore.

While their LinkedIn title looks great (and induces envy among friends & colleagues), there is chronic inner conflict about imbalance in other parts of one’s life. This conflict persists even when one manages to get a lot of likes on Insta after posting a Sunday picnic photo of the family and claiming “feeling so blessed. don’t forget folks, you too can have it all”.

There is no solution, no silver bullet for this struggle.

But, there are 2 ways to relieve the unhealthy stress and inner conflict:

1) Understand that trade-offs must be made:
You cannot have it all. So what matters more than anything else is to have clarity about what you truly want out of your work & life over the long-term and what that means for the trade-offs you must make right now in the present.

Without that clarity, most people get too carried away (I might even say, manipulated) by the seduction of getting to the next rung of the ladder, or getting the rare "greatly exceeds expectations" rating in Q3, or soothing the envy you experience on LinkedIn when a former classmate becomes CPO of a fancy AI startup.

2) Make better decisions in your job:
It turns out that a large part of what makes you busy in your PM leadership job is:

(a) nonsense work you’ve created for yourself, and

(b) work you can delegate, if you have the courage

Regarding (a), you must be able to see that a large fraction of your time (for most PM leaders I’ve known, it’s a majority of their time) is spent on:

i) fighting fires that shouldn’t have started in the first place or shouldn’t be fought and instead should be left burning

ii) working on projects, offsites, meetings, processes, etc. that might appear to provide positive ROI but also come with a very high opportunity cost

In other words, these are things that seem like a good use of time, but they are not a *great* use of *your* time.

This also includes features / initiatives / projects you greenlighted that you should never have greenlighted and decisions you made quickly that you should have percolated on for a few hours more or a few days more.

Regarding (b), you are not clearly seeing that many of the tasks that you are currently doing and many of the meetings you are currently attending can in reality be delegated (to your manager, to someone on your team, or to a cross-functional peer).

I know you think that is impossible and your case is special (of course it is), but that is also called a self-fulfilling prophecy.

The reason you aren’t seeing the reality here is that perhaps there’s a deficiency of courage or perhaps there’s a tendency within you to conform to the apparent norms of your company. Are you ready to accept this?

No one can write a few words and make any of this easy for you, because no one can instill courage within you, no one can give you the judgment to understand when to conform and when to be a non-conformist.

That is a struggle that belongs to you and you alone. I hope you choose your struggle wisely.

[Jeff Dean @JeffDean]

If you want to know more about how Google Flights works, airline tickets, and why it is super complicated to deal with all the constraints and the combinatorial combinations, I highly recommend this set of slides by Carl de Marcken, one of the co-founders of ITA software, which Google acquired and became one of the underpinnings of Google Flights.

(Sorry for the http rather than https Link: Carl's domain doesn't appear to support https)

https://t.co/iQgSXyP6D0

[CBS Sports Golazo ⚽️ @CBSSportsGolazo]

90 seconds between these two emotions 🤩✨

[AdsLiaison @adsliaison]

✨ We’re making updates to give responsive search ads (RSA) more flexibility. Here’s what’s new and why flexibility matters:

✅ What’s new:
Up to 2 of your provided headline assets may serve along with your sitelinks in the secondary link format when they’re predicted to improve performance*. This is rolling out over the next couple of weeks – and you may have already spotted it.

Additionally, we’re exploring giving the system flexibility to not show certain types of content in an ad, such as description lines, when predicted to perform better.

💡What to know:
- Headline assets that serve in the secondary link format will link to your ad’s final URL.
- Up to 2 may be chosen among your headline assets that weren’t selected for the ad headlines.
Pinning is respected.
- In reporting, stats will be reported to the headline. (We understand some may want to see these reported to the sitelink, but during testing advertisers expressed greater preference for reporting to the headline.)
- The Combinations report is where you can see how assets showed.

🔦Why we’re making these updates:
- We’ve found that giving our AI systems more opportunities to optimize for each individual search leads to better advertiser outcomes.
- And this builds on last year’s RSA update to enable the second ad headline to serve in front of the description line when performance is predicted to improve.
- Loosening restrictions on where headline assets can show gives more exposure to those compelling assets when they’re expected to resonate with potential customers.

*What do we mean by “performance"?
We take into account a mix of user and advertiser value signals. The overall aim is to deliver the ad combination that’s predicted to perform best based on your campaign goal (relevant clicks, conversions, conversion value, etc.)

Check out the blog for more details: https://t.co/uvWdFEP0Gw

[Rushil Grover @rushil_grover]

@enelayy touche

[Rushil Grover @rushil_grover]

Oh @ManUtd 🫡

[Shreyas Doshi @shreyas]

On Managing Product Managers.

Save this playlist (13 videos, 75 minutes): https://t.co/5Kg22kyhqD