Ruth White-Cabbell

B2B #marketing leader, constant learner, lover of words, art and hound dogs, especially beagles, violin student, owner of a strong backbone.

[Ruth White-Cabbell @rwhitecabbell]

This is how @StarburstData shows up: thoughtful, creative, and always willing to go the extra mile. When a group of curious kids sent us a sweet request, our team made sure the response was even sweeter. 🍭 Proud to be part of a company that brings joy and authenticity to everything we do.

#TeamStarburst #DataDriven #CultureMatters #StarburstCandy @Starburst

[Ruth White-Cabbell @rwhitecabbell]

✨ 2025 B2B Marketing Trends: Aggregated from Google + AI 📊

✅ AI-powered personalization
✅ ABM supremacy
✅ Privacy-first marketing
✅ Video & interactivity takeover
Full blog: https://t.co/B6miJoOmpU
These aren’t predictions—they’re the trends shaping our future. What’s your 2025 focus?

#B2BMarketing #MarketingTrends

[Ruth White-Cabbell @rwhitecabbell]

Iowa Nice" isn’t just a Midwest mindset—it’s a roadmap for building thriving B2B communities. 🌟 Kindness, generosity, inclusion, and respect can transform how we connect and collaborate online.
https://t.co/SOHaA4MVnt

[Ruth White-Cabbell @rwhitecabbell]

In memory of my mom, I'm raising funds to help find loving homes for 8 sweet outdoor cats she cared for. We're halfway to our goal—every donation helps! Please consider supporting or sharing to give these cats a bright future. 🐾❤️
https://t.co/3TuyngdzXc

#AdoptDontShop #AnimalRescue

[Ruth White-Cabbell @rwhitecabbell]

Consistency vs. Authenticity: Which matters more in #B2BMarketing? 🤔

In my latest blog post, I explore how balancing these two can build trust and create deeper connections. Check it out and share your thoughts! 🔗 https://t.co/hBws61iOiq

#Marketing #BrandStrategy #ContentMarketing #Consistency #Authenticity

[Ruth White-Cabbell @rwhitecabbell]

Want to elevate your B2B marketing? 🌟 Check out my latest blog post on 7 thought leadership actions that can make a difference. 🚀

Read more: https://t.co/qWbZmJZ5eU

#B2BMarketing #ThoughtLeadership #MarketingTips #ContentStrategy

[Ruth White-Cabbell @rwhitecabbell]

I've just (re)launched my blog, The Truth About Marketing! 🌟 Dive into honest insights, leadership lessons, and thought-provoking content related to B2B Marketing. Check it out here: https://t.co/pNToeK21Gy

#Marketing #Leadership #ContentMarketing #Integrity #Authenticity #human2human

[Ruth White-Cabbell @rwhitecabbell]

The 95:5 rule is the new 60:40 rule - 🤔💡#B2Bmarketers shouldn’t be spending time and money convincing out-of-market buyers to consider a purchase but instead invest in making every buyer remember their #brand next time they need its product.https://t.co/ZGjBxHgvyO

#b2bmarketing #brandawareness

[Ruth White-Cabbell @rwhitecabbell]

📢📺 We’re thrilled to announce the Media #DataCloud to enable marketers, publishers and data and ad tech businesses to unlock their data for identity, insights, activation and measurement https://t.co/3UZ5uXtGeI #awnewyork cc @disneyadsales

[Ruth White-Cabbell @rwhitecabbell]

BBQ is a traditional part of the US July 4th weekend.
To celebrate the holiday here’s a breakdown of popular options, with a few servings of data about the fine art of outdoor cooking. https://t.co/xOkyGUU6RK

#bbq #4thofJuly #data

[Ruth White-Cabbell @rwhitecabbell]

@gretchenrubin Definitely! But it's more of a phrase... I refuse to use "Let's unpack that idea (or statement)" It just makes me wince when I hear it.

[Ruth White-Cabbell @rwhitecabbell]

As a new member of the Snowflake team, I'm excited to see our CEO @FrankSlootman on the cover of @Forbes.

Under his leadership, #TheDataCloud is empowering organizations to fully mobilize their data to drive innovation and create…https://t.co/ZjixLvo1Lk https://t.co/0OIumnnv8C

[Ruth White-Cabbell @rwhitecabbell]

People are viewing multiple screens and toggling social platforms at lightning speed. Check out what happens on the internet in 1 minute: https://t.co/IcRV1s2dGL

[Ruth White-Cabbell @rwhitecabbell]

@bobehayes Molly the cat from California for your mom. Thinking positive thoughts for you and your family @bobehayes

[Ruth White-Cabbell @rwhitecabbell]

Amazing Seussian-like read from @ScottMonty on trust and the potential future of #Facebook

https://t.co/lUlXvYCxSa

[Ruth White-Cabbell @rwhitecabbell]

8 #content strategies #marketing leaders need to master via @adage https://t.co/l7K3oc2bHa

[Ruth White-Cabbell @rwhitecabbell]

The trouble with attributionData only measures quantitative, but qualitative mktg & real connection is much more important than CTR
https://t.co/XAnonQLLJZ

[Ruth White-Cabbell @rwhitecabbell]

Big Legal News for Marketers: Pinterest Warnings, GDPR, and Major Fines https://t.co/dGISULeCT0 via @markwschaefer

[Ruth White-Cabbell @rwhitecabbell]

Very cool animation on the most popular #socialmedia platforms over time.

[Ruth White-Cabbell @rwhitecabbell]

Fantastic honor for Accenture!
#AI #ethics #technology https://t.co/UaqLFcxiAs