Ryan Bush

Founder @ SANDBULL | We automate service businesses doing $1-10M so they stop running on manual effort and human memory.

[Ryan Smith @RyanQualtrics]

Year five teaching Leadership & Decision Making in the Marriott School @byu! Excited to kick off another fall semester with these future leaders!

[Ryan Smith @RyanQualtrics]

The past is behind, learn from it.
The future is ahead, prepare for it. The present is here, live it.

- Thomas Monson
#Sundaythought

[Ryan Bush @ryanbush0]

@Brandondoyle This is awesome, which mailing service did you use? Lob?

[Ryan Bush @ryanbush0]

@WorkflowWhisper OPUS

[Ryan Bush @ryanbush0]

Talked to a contractor last week.

They install massive hangar doors. Government contracts. Jobs all over the country. The kind of work where if you mess it up, planes don't fit inside buildings.

Best in the business. Decades of experience.

Just lost a big contract to a smaller, newer company.

Not because of price. Not because of skill. Because their website looks like my 12 year old cousin built it.

The decision maker Googled both companies. One looked professional. One didn't. That was enough.

Your website isn't a brochure. It's your first impression with people who've never heard of you.

30 years of experience means nothing if your online presence says otherwise.

→ sandbull(.)ai

[Ryan Bush @ryanbush0]

@maverickecom AGENT

[Ryan Bush @ryanbush0]

@heynavtoor Ai

[Ryan Bush @ryanbush0]

Custom cabinet company called me last week.

$3M in revenue last year.

No website. No business phone number.

I asked how they're getting customers. "Word of mouth and referrals."

Imagine doing $3M with zero online presence. Now imagine what happens when they actually build one.

That's the thing about service businesses. A lot of them are crushing it on pure skill and reputation alone.

But they're leaving so much on the table.

No way for new customers to find them. No way to look legit when someone Googles them. No way to follow up with leads that don't close on the first call.

We got them set up with a new site, a real business number, and automated follow-up systems so no lead slips through the cracks.

$3M on hard mode. Can't wait to see what this looks like in 12 months when they're actually easy to find.

→ sandbull(.)ai

[Ryan Bush @ryanbush0]

Very common btw

[Ryan Bush @ryanbush0]

Car detailing company hit me up last week.

Spending $10K/month on Facebook ads. Getting leads. CRM was full.

But when I asked "which ad is bringing your best customers?" they just stared at me.

Every lead in their system said the same thing - "Facebook." That's it.

No idea which campaign. No idea which creative. No idea which audience.

They were spending $10K/month with zero visibility into what was actually working.

We wired up attribution tracking so every lead that hits their CRM carries the exact campaign, ad set, and creative that converted them.

Now they open their CRM and know exactly where every dollar is going.

That's the difference between spending money and investing it.

→ sandbull(.)ai

[Ryan Bush @ryanbush0]

There are two types of service businesses right now:

The ones figuring out how to use AI to run leaner and faster.

And the ones who will be wondering what happened in 2 years.

Pick your side.

[Ryan Bush @ryanbush0]

I asked a business owner how he tracks which jobs came from which marketing channel.

"We ask them when they call in."

Brother that is not attribution. That is a guessing game.

[Ryan Bush @ryanbush0]

Every service business owner I talk to says the same thing:

"I know I need to automate. I just don't know where to start."

Start with whatever your team does the most that requires the least thinking. That's your first automation.

[Ryan Bush @ryanbush0]

"Nobody wants to work anymore."

Maybe. Or maybe your best employee is spending 4 hours a day on tasks that shouldn't require a human.

Fix the system before you blame the people.

[Ryan Bush @ryanbush0]

The fastest way to lose a $5,000 job?

Take 6 hours to call the lead back.

Your competitor answered in 2 minutes. The job's gone.

[Ryan Bush @ryanbush0]

A service business owner told me he needed to hire 3 more people.

I asked what they'd do all day.

80% of it was stuff a $200/month automation could handle.

[Ryan Bush @ryanbush0]

Car detailing company hit me up last week.

Spending $10K/month on Facebook ads. Getting leads. CRM was full.

But when I asked "which ad is bringing your best customers?" they just stared at me.

Every lead in their system said the same thing - "Facebook." That's it.

No idea which campaign. No idea which creative. No idea which audience.

They were spending $10K/month with zero visibility into what was actually working.

We wired up attribution tracking so every lead that hits their CRM carries the exact campaign, ad set, and creative that converted them.

Now they open their CRM and know exactly where every dollar is going.

That's the difference between spending money and investing it.

→ sandbull(.)ai

[Ryan Bush @ryanbush0]

Window washing company reached out.

$10K/month on Facebook ads. Leads were flowing into their CRM.

But every single one just said "Facebook Lead."

No campaign name. No ad set. No creative. Nothing.

They were flying blind - scaling ads they couldn't track and killing ads that might've been their best performers.

We built a system that passes UTM data from every ad straight into their CRM. Now every lead is tagged with the exact campaign, ad set, and creative that brought them in.

For the first time they can actually see what's working and what's burning money.

Imagine finding out your highest-spend ad is your worst performer. That's the kind of thing you'd never know without attribution.

You can't optimize what you can't see.

→ sandbull .ai

[R.F. Kenmore @rfkenmore]

Pretty much go to bed and wake up thinking about this clip

Lives in my head

[Ryan Bush @ryanbush0]

@WorkflowWhisper Claude