You are a butterfly. Fragile, iridescent, prone to being trapped in nets or chased by dogs or both, a wobbly flyer, not good in winter. Hm… this did not turn out to be a super great compliment.
@JamesAHogg2 I discovered Sherlock Holmes in a bookstore in Milwaukee, age 8 or somewhere around there. A billion years ago. I also loved Sidney Paget’s illustrations. Jeremy Brett was Holmes. Best ever. Cumberbatch did a great job, too.
@unclebernbach I love this. Tesco has had a billion years of fame, feeling and fluency to lean into. Also, give people a puzzle. Not everything has to hit you over the head like an anvil. Dull is a waste of money. This is good.
The best ads create longing, yearning, desire. They can be funny, insightful, puzzling, playful, fun. Above all they should entertain us. The best ads make us ache.