ryan orrico

🍑 low-brow marketing advice
🧞‍♂️ serial enabler of people with ideas

I don't tweet much. I'm cooler on Insta: @ryanorrico

[ryan orrico @ryanorrico]

Stop learning about yourself. Become more fuckable.

https://t.co/3TRceegv10

[ryan orrico @ryanorrico]

"When it is effective, writing is rhetorical, i.e., it takes into account the values, ideologies, interests, needs, and commitments of the people, the audiences, for whom it is intended."
-NCTE

[ryan orrico @ryanorrico]

Instagram is my workspace — not my platform.

[ryan orrico @ryanorrico]

You have to pay to Like my Instagram posts. $5 each. Or you can PayPal me a few bucks for unlimited Likes.

[ryan orrico @ryanorrico]

You don’t need a writing prompt. You need a writing problem.

[ryan orrico @ryanorrico]

You believe people would benefit from what you know and the things you create, but only if it’s on you terms.

Kind of a dick move if you ask me.

[ryan orrico @ryanorrico]

How to systematically build a cult-like following that pays you for ideas & advice:

[ryan orrico @ryanorrico]

Determine:

Which point-of-view earns trust, which attitude gains compliance, which voice is most resonant

[ryan orrico @ryanorrico]

To the “artist” who digs their heels in, refuses to “conform,” and sells none of their shit:

I question your vision. Do you not see how the audience, your personality, and society at-large is the real medium?

[ryan orrico @ryanorrico]

If they don’t get a laugh where the wanted a laugh, they revise the joke.

If you don’t get the response you want, revise yourself. Your job is to diagnose what isn’t working and fix it. Is it not foolish to continue doing the same thing? (insert “definition of insanity” quote)

[ryan orrico @ryanorrico]

The audience simply helps them decide what should stay, what should be changed, and what should be cut in order to achieve their desired outcome: to make a living writing & performing.

[ryan orrico @ryanorrico]

Every night, they get real-time feedback from people just like the ones who will eventually be asked to open their wallet to watch the final product.

[ryan orrico @ryanorrico]

When they’re in a town that doesn’t respond well to a certain kind of material, they don’t use it there.

They don’t ask the audience for material. They came with a notebook full of their ideas, opinions, stories, and observations.

[ryan orrico @ryanorrico]

Night after night, they tweak a sentence here, or the inflection of their voice there. If they can make it work, it stays. If it was a “had to be there” joke that isn’t landing, they drop it.

[ryan orrico @ryanorrico]

It’s like a comedian working on new material for an upcoming special. They turn thousands of written words into “bits” to test in front of small audiences in rinky-dink comedy clubs.

[ryan orrico @ryanorrico]

Determine:

Which opinions divide the audience the way you’ve determined works best, and which ones provoke a response but don’t get you closer to your goal.

[ryan orrico @ryanorrico]

Determine:

Which point-of-view earns trust, which attitude gains compliance, which voice is most resonant

[ryan orrico @ryanorrico]

Build a written bank of your thoughts, stories, opinions, insights. Formalize them such that you can experiment with how you share them with others.

[ryan orrico @ryanorrico]

Determine:

Which of your stories capture attention and how to construct them to best deliver your intended message

[ryan orrico @ryanorrico]

Be curious about how your words impact others. Pay attention to how they respond - in real-life and on social media.