Ryan Pinkham

GTM Leader | Advising @ | Former CEO @ Privy.

[Ryan Pinkham @RyanPinkham]

@willnitze You should give TaxCloud a shot. You’ll cut your cost in half and responsive US-based support is what makes TaxCloud different. Plus we can get you enrolled in SST which means you can file in 24 states for $0. https://t.co/ezrjQpxYic

[Ryan Pinkham @RyanPinkham]

@Savageboston @ezraklein

[Ryan Pinkham @RyanPinkham]

@ThorKellin @TaxJar You could be spending a lot less with TaxCloud if you have any interest in looking at other tools. Mind sharing any details about the price increase?

[Ryan Pinkham @RyanPinkham]

@jbryanporter @TheVaanGroup Great list right here. Who do you guys trust for sales tax? TaxCloud is helping top Shopify brands (Blenders Eyewear, 7AM Enfant, and Rareform Bags) discover a better way to do sales tax. We'd love the chance to earn our way onto this list.

[Bryan Porter @jbryanporter]

We've grown the Simple Modern DTC tech stack slowly and thoughtfully.

These partners fuel our DTC growth.

Shopify Development: @TheVaanGroup

Vaan combines performance and branding into one beautiful website. They rebuilt our website as Simple Modern has shifted focus heavily towards brand building.
Vaan still develops our website after several years.

@x_armand has a partnership mindset and that has been put on display throughout the partnership.

Customer Support AI: @siena_ai

Siena responds to 50% of our customer interactions while getting rated as well as human agents. Siena is industry leading and constantly getting better.

We've implemented features like ai chat and social media responding this year and they've been big wins.
We’re believers in @LisaPopovici and @andreinegrau.

SMS: @Recartapp

Recart increased our SMS subscriber rate by 290% over Klaviyo. SMS is now our 4th strongest DTC revenue driver. 25%-40% of traffic to our major events are now through SMS.

@somaatoth and team are constantly testing new pop ups for us and seeking to drive value.

Warranty and Shipping Insurance: @ShipWithOP

Customers now have one flow to get help with warranty claims, shipping issues and returns.

Their team handles the customer interaction and works to a resolution in under 1 hour.

We've been very impressed with their team so far. High levels of partnership through onboarding.

OP has partnered with @parcellab to handle returns.

Marketing Incrementality Testing: @HausAnalytics

Testing with Haus has improved our understanding of ad performance and allowed us to scale spend.

We're able to see the impact of our ad spend across our omni-channel distribution. Shout out @oliviaakory.

Mobile App: @fuego_hq

Fuego was able to make a higher performing app for half the cost of our previous one. They were able to add our personalizer to the app as well.

We've been very impressed with them.

In-Store Product Locator: @StoreLocators

StoreLocators is for omni-channel brands. It pulls exact inventory amounts by SKU for every physical retailer in your area.

It’s branding, giving us legitimacy of selling in major retailers. After holiday shipping cutoffs we push customers in-store to buy gifts. Retailers appreciate it.

Site Speed: @edgemeshinc
Edgemesh has provided a significant boost in site speed. They cache our content every 15 minutes, significantly increasing page load times and helping convert new customers.

@loveless_jacob built an incredible analytics tool, that gives the most accurate look at customer behavior.

They are incredible partners, going above and beyond to help our business.

Landing Page Builder: @replohq
Replo has changed the game in performance marketing for us. We now have full creative freedom, in a way that we never did with our traditional Shopify pages.
Where we once were confined within prebuilt grids, we can now truly do whatever we want in order to best represent our products and our brand.

3PL: @encore3pl

Encore has been our 3PL from day 1. They’ve scaled up with our business, which is incredibly impressive. They now handle significant volume, fulfilling to all the biggest retailers and drop shipping.

We have immense gratitude for @kyle_benton and team.

ERP: @NetSuite
NetSuite was incredibly painful to integrate. We took steps back on our ability to sell because of it.

However, being a large omni-channel business it had to be done. NetSuite is the foundation we need to operate at the scale we’ve achieved.

Customer Support: @gorgiasio

Gorgias isn’t the cheapest but for an eCommerce native brand but it is great. They Integrate with all of the platforms we use.
We switched to Gorgias from Zendesk this year and it has been an improvement.

Reviews: @GetOkendo

Okendo is a high value review solution. They have every feature needed and are preferred partners with Vaan.

E-mail: @Klaviyo

Klaviyo is the standard for a reason. They have every feature we could want for e-mail marketing. We’ve grown e-mail to be one of our biggest DTC channels with Klaviyo.

Most importantly...
Of course, none of this would be possible without what @harleyf and @Tobi have built at @shopify. We are forever grateful to the platform they’re built.

[Ryan Pinkham @RyanPinkham]

@danpfeiffer Yup. 100%. Our family will be in line when polls open tomorrow morning.

[Ryan Pinkham @RyanPinkham]

@rabois Yeah, I feel bad for what that nice lady did to poor Bret. He seems like a decent guy. Too bad his candidate is a sociopath.

[Ryan Pinkham @RyanPinkham]

@greg_price11 OK now do CNN.

[Ryan Pinkham @RyanPinkham]

@Jason Let's be clear - you guys didn't push him hard on anything.

[Ryan Pinkham @RyanPinkham]

@davegerhardt I didn't even know you could do that.

[Ryan Pinkham @RyanPinkham]

I know I need to go back to work eventually.

I know I do.

But c’mon…

[Ryan Pinkham @RyanPinkham]

Fundraiser is still open if you’re interested in supporting: https://t.co/75TDiZnmxT

[Ryan Pinkham @RyanPinkham]

Thank you to everyone who supported my 2024 @bostonmarathon fundraiser. $12,000 raised for Marisa’s Mission. Boston here we come.

[Ryan Pinkham @RyanPinkham]

@jabbawy @celispj Appreciate it @jabbawy. It was great. 🙏🏻

[Marisa’s Mission @Marisas_Mission]

TODAY is #BostonMarathonGivingDay!🦄 Our incredible #BostonMarathon team has been excelling both on & off the pavement. With 1 month until race day, they're now in the final stretch & just $10K from reaching our team goal! Help us cross the finish line 👉️https://t.co/ZqB3Hd7zmv

[Marisa’s Mission @Marisas_Mission]

On #InternationalWomensDay, we are thankful for the incredible women who serve on the Board of #MarisasMission. Their dedication drives our mission forward daily. And a special thanks to our namesake, Marisa, who is our never ending inspiration and guiding light.
#IWD24

[Ryan Pinkham @RyanPinkham]

@heymantle This is a great video.

[Ryan Pinkham @RyanPinkham]

I spent the last 4 years helping grow a top Shopify App.

Here are the biggest lessons I learned about what it takes to scale revenue in the Shopify ecosystem:

1. If you have a reliable source of installs coming from outside the App Store, you’re probably going to win

2. Customer success is how you compete against the “big guys”

3. Get customers activated by any means necessary

4. Have a clear POV on your ICP

5. Just because you have an ICP, doesn’t mean that’s who you’ll attract

6. Do what you need to do to get ranked

7. Reviews matter, deal with it

8. App Store Ads work, just make sure they’re incremental

9. PLG will bring you far…until it doesn’t

10. Brand matters

11. Revisit pricing (at least) once per year

12. “Land and expand” is a winning strategy for you and your customers

13. Avoid the mirage of new ecosystems

14. Use the data that’s available to you

15. Identify and prioritize preventable churn

16. Challenge your assumptions for your free plan or trial experience

17. Entry price matters

18. Be ready to compete against your friends

19. Build a great team

I wrote more about this here: https://t.co/RWQjRsCcUq

[Ryan Pinkham @RyanPinkham]

@davegerhardt Grafton. Beautiful here. But my Hokas may never be the same after that run.

[Ryan Pinkham @RyanPinkham]

Vermont running is different (cc @davegerhardt)