Ryan Scott

Academic and Research Account
MIS 415

[Ryan Scott @ryanscott026]

@SwarajP19451426 #smasp21 It will be interesting to see the applications of this technology in the upcoming years. This could really bridge the shortcomings of today's voice recognition programs.

[Ryan Scott @ryanscott026]

#smasp21 This writeup provides a solid overview of betweenness centrality and an application of it in a film actor network. https://t.co/gCBfHILv1A

[Ryan Scott @ryanscott026]

@agignac3 #smasp21 This article provided some really good points at the wide range of benefits that sentiment analysis can provide a company. It was interesting to me how the advantages span across so many departments of a company (customer support, marketing, operations, etc.).

[Ryan Scott @ryanscott026]

#smasp21 This article goes over some key points in explaining what sentiment analysis is. It also ends the article analyzing Uber's social media feeds across various platforms and analyzing the meanings/themes. https://t.co/u22RtT9Dlz

[Ryan Scott @ryanscott026]

@agignac3 #smasp21 This article is a great application of the effects of a cascade taught in class. I was shocked at the profound damages the ship caused to our global supply chain network when I first heard about it.

[Ryan Scott @ryanscott026]

#smasp21 This article gives a solid overview of some of the studies behind the diffusion of innovation theory. https://t.co/D99yBY8eDd

[Ryan Scott @ryanscott026]

@agignac3 #smasp21 I like how this article references the need for businesses to consider where their products fall into in order to adjust their marketing plan and how the category you fall in can change depending on the product/industry.

[Ryan Scott @ryanscott026]

#smasp21 This article talks about the diffusion of false information in a network. It concludes that it spreads at a rate much faster than true news due to the interest factor associated with new information, which is a key point we talked about in class. https://t.co/1BELCbWu7X

[Ryan Scott @ryanscott026]

@kara_haslett #smasp21 This article does a good job at explaining why KPIs can allow for a company to make better decisions and stressing the importance of developing a proper "KPI-fit" for an organization.

[Ryan Scott @ryanscott026]

#smasp21 This blog post gives a good example of how informational and direct benefit effects helped to lead to the success of Uber. https://t.co/jVQkVVpqxH

[Ryan Scott @ryanscott026]

@Barbara72199254 #smasp21 This article provides some great examples of viral marketing. I liked at the end that it talked about common characteristics that viral marketing campaigns all have in common. It really helped reinforce the concept for me.

[Ryan Scott @ryanscott026]

#smasp21 This article gives a decent overview of explaining what viral marketing is paired with some examples that leads into talking about the advantages of using it for a brand. https://t.co/dPU9HC2lp2

[Ryan Scott @ryanscott026]

@DangelLuke #smasp21 This is an interesting article that actually surprised me. Considering the increasing use of influencers in marketing, I found it fascinating that by making use of paid advertising information still flows freely even if one is not the most popular in a network.

[Ryan Scott @ryanscott026]

#smasp21 This article provides some examples of viral marketing campaigns that have succeeded in the past and talks about research they have preformed which identified the top emotions that make content go viral. https://t.co/1rHcQtBndV

[Ryan Scott @ryanscott026]

@Barbara72199254 #smasp21 I really enjoyed the research applications this article talked about. Specifically the research completed on https://t.co/13VN2mSzi7 that was able to predict real-life friendships by studying online interaction.

[Ryan Scott @ryanscott026]

#smasp21 This research article points out how one is likely to form a relationship with someone similar to themselves (demographics, beliefs, physical build, etc.) further demonstrating the concept of homophily we talked about in class. https://t.co/extAI0KUC1

[Ryan Scott @ryanscott026]

@DangelLuke #smasp21 It is interesting to see social network theory being applied to such a large study that goes beyond human interaction. It further demonstrates how the principles of this course can be applied across many fields and studies to describe social dynamics.

[Ryan Scott @ryanscott026]

#smasp21 This research article demonstrates an application of structural hole theory and how it was used to help Honda improve its supply chain by bridging information asymmetry gaps. https://t.co/IO5TFNaIpv

[Ryan Scott @ryanscott026]

@agignac3 #smasp21 This article contains some very interesting points, especially talking about the role that information overload due to bots can play on the spread of misinformation. As machine learning grows, it is becoming much more difficult to spot false info.

[Ryan Scott @ryanscott026]

#smasp21 This article provides an interesting perspective on the importance of weak ties in a network and the role they play on the movement of information across various aspects of a network. https://t.co/hDipxd7gp4