Ryan Tanner Müller

⚒️ Building @AC1STUDIO (formerly Alpha®) into a social sacrament. Open-Source Design studio. Chapter II loading…

[Ryan Tanner Müller @ryantmueller]

Throwback to media buying / paying for niche RTs from @iamdansnow since 2014.

The only person I’d ever trust to run ads.

Happy birthday brother. Your success is inspiring.

[Nick Shackelford @iamshackelford]

10 rules for building a business in 2026. Doesn't matter if it's SaaS, ecom, agency, or a lemonade stand.

1. Your first hire should be someone who can operate without you for 15 days straight.

2. If you can't put your face on what you're building, you don't believe in it enough yet.

3. Revenue is not profit. Cash in the bank is all that counts.

4. The best mentors are people just two steps ahead of you, not billionaires running a different game.

5. Every marketing channel you use should be feeding your email list. That's the only thing you own.

6. If you're spending more time on AI workflows than on the product itself, you're optimizing the wrong thing.

7. Structure your offers around 60-90 day commitments instead of hoping people come back on their own.

8. Proactive communication with your team is non-negotiable. Silence is the fastest way to lose trust.

9. Go to at least one or two industry events a year. You need a barometer for where you stand.

10. When nothing else works, work works.

[Jason Applebaum @Jason______A]

@PhilKiel Facebook has trained us to give them EVERYTHING so that they can judge how much we should pay for a conversion and never let us pay less ... We have been giving the pixel limited access and firing back conversions that are far less. Seems to have helped.

[Benji Taylor @benjitaylor]

“I’ll figure it out” has gotten me further than any plan I’ve ever made

[Oren John @orenmeetsworld]

We absolutely need to get to a post-Nike world.

Shut it down, let it be known for the period it was great before it was destroyed, give the new generation of brands their moment in the sun.

[Ryan Tanner Müller @ryantmueller]

@iamshackelford LFG

[Ryan Tanner Müller @ryantmueller]

@orenmeetsworld Hard

[Ryan Tanner Müller @ryantmueller]

@iamshackelford

[Ryan Tanner Müller @ryantmueller]

*Post-apoc industrial academics* satiate visual cravings lately. Therefore we integrate quickly and with confidence.

[Ryan Tanner Müller @ryantmueller]

And welcome to "Severence" you're welcome. My timeline is a crystal ball 🔮

[Ryan Tanner Müller @ryantmueller]

I’m giving it a new label. The “Playtime aesthetic” based on the gorgeous 1967 French film

[Ryan Tanner Müller @ryantmueller]

Boardshorts summer

[Ryan Tanner Müller @ryantmueller]

@AaronJNosbisch @drinkbrez Actually a great video. Nice

[Ryan Tanner Müller @ryantmueller]

Mark is the 🐐 People are sleeping on him.

In a pool of 3D, fast edits, and AI slop, real art leaders are craving analog & "slow media". (@orenmeetsworld will make a video about this once it really starts. Maybe 12-24 months)

Can't wait to start to start cooking again soon

[Mark Busch @Markbuschn]

Metal eye

[Ryan Tanner Müller @ryantmueller]

Momentum > everything

[Nick Shackelford @iamshackelford]

👀 I legit blinked. We absolutely sent it in every aspect. Now I’m here.

Weeks ago, we sold out of our BRĒZ Spirit on drop. Then we backed it up with a 10mg drop and we had major subscriber movement and existing customer movement into the dosage which meant team got the timing perfect to what customers were asking for. @AaronJNosbisch is meeting with Post Malone now lol and originally had Wiz's people calling but think we might move with Posty who knows.

Now I’m racing to the airport praying not to miss my flight.

Sometimes, I pause and wonder, Is This Real Life? The deals we’re doing are 10X what we were doing last year. We’re talking $150K here, $250K there, and I bet we hit $500K into a major retailer real soon.

And just when I begin to think we’re the ones pushing the hardest, I see brands like Poppi absolutely crushing it with a ~$2B acquisition. Props to team Poppi.. honestly well deserved. That move lifts up our entire industry. 👏

The lesson here is that in business is that one milestone just leads to the next, and as you keep leveling up all the accolades just keeps escalating. Last year’s big win will feel small once you step back and catch your breath.

If you never slow down to appreciate it, you’ll forget how great it all is, especially when you think about where you started, where a fraction of those numbers would’ve been life-changing.

But the blur is part of the game. You grow, adapt, and place bigger bets. You gather stronger teams, dream bigger dreams, and brace for impact. It doesn’t slow down. It picks up speed.

So if your life feels like it’s on fast-forward, lean into it:

• Keep moving.
• Keep adapting.
• Trust yourself.
Because sometimes, you have to embrace the blur, and let it take you to places you never saw coming.

[Ryan Tanner Müller @ryantmueller]

It's unbelievable how many bugs, broken features, unreliabilities, and shortcomings are within Apple IOS experience these days.

Hoping this trajectory gets corrected swiftly.

[Ryan Tanner Müller @ryantmueller]

@iamshackelford @MichaelMoscoso_

[Ryan Tanner Müller @ryantmueller]

@iamshackelford This fired me up. Good shit

[Nick Shackelford @iamshackelford]

Half-baked thoughts from someone who’s fullt cookin:

#1: New Talent Can't Handle Direct Feedback

New hires entering this space are getting softer with feedback.

Not the "be more resilient" bullshit that never works either 

I’m talking basic, professional growth

When I played high level footy and you got feedback it meant they saw potential. They wanted YOU in their system. 99% of the time no feedback meant the door was coming you’re not apart of the plan.

But now constructive criticism is taken like a personal attack.

Share improvement areas and they shut it down.

Offer guidance and they get defensive. 

And I love remote work but it’s only making it worse. It’s so easy to get comfortable when you’re working out of your home and this younger generation ACTUALLY needs to actively chase uncomfortable conversations and criticism. 

Chances are you’ll never wake up, launch a brand, and hit 8 figures IN your first year.

You’ll need to work under someone first
You’ll need to fuck up and you’ll need to learn how to receive, internalize, and learn from constructive feedback.

[Ryan Tanner Müller @ryantmueller]

The "Guitar" is going to come back in such a big way.

[Ryan Tanner Müller @ryantmueller]

@iamshackelford You should have used that Optimal Tip-to-tip Efficiency algorithm we discussed last week. Was a good run anyways bro. Proud of you . On to the next

[Nick Shackelford @iamshackelford]

Ive been mentoring an agency lead for about 4-5 months now and he kept asking about prioritization and processes and I just literally told him - keep it as simple as possible and just do what you're best at 80% of the time.

Everything else is a trust but verify routine.

It doesn't HAVE to be super crazy or deeply processed to make it work.