Why are you still burning money on Meta CPMs? 😭
I did $10.2K yesterday without testing a single creative.
2 campaigns. $3.5K spent. 23% profit.
Meanwhile Meta users are still praying for a good day 😂
Like & retweet, comment “VIDEO” and I’ll send you the full breakdown!
In need of upgrading your Bitcoin security? We can help you with that. We’re giving away our favorite hardware wallet, the COLDCARD Q.
Just repost, follow @COLDCARDwallet, and comment your favorite COLDCARD Color for a chance to win.
Winner will be selected Monday 10/10
Meta just killed 80% of your ad tests, right before Black Friday.
Same visual, new copy? Still grouped.
New hook, same creator? Still grouped.
With Creative Similarity + Andromeda in play, Meta's now rewarding differentiation, not just volume.
Here’s what that means for your BFCM campaigns:
→ Lazy iterations won’t scale
→ Visual sameness = delivery cap
→ Entity ID separation = performance unlock
To actually scale now, your ads need:
✔️ Big swings in format, persona, and hook
✔️ Creative vehicles like podcast clips, Reddit statics, founder VSLs
✔️ First-3-second visual contrast to avoid getting grouped
We’ve recently been building for this shift and I’ve just got listed as a @foreplay_co Expert.
So to help with your Black Friday content ideas, I’ve dropped a live Foreplay board with the best in class ads for Q4.
The exact ads that broke through Meta’s similarity filter and became top spenders.
→ Retwteet this post and drop “BOARD” in the comments and I’ll send it over.
Just created a complete analysis of AI infrastructure opportunities covering chip manufacturers, power companies and system integrators.
I shared this analysis with my 20,000+ students.
For 24 hours, it's yours for FREE.
Like, RT & Comment "AI" and I'll DM it to you.
I wrote a 30,000 word Notion guide on every single tax saving strategy I wish I knew 3 years ago
Includes strategies for startup founders, business owners, freelancers, W-2 employees, side hustlers
Want a free copy? Like / RT and leave a comment and I'll DM you