5. Create The Problem
Jobs created a problem the audience didn't know existed.
This creates an enemy.
Which gave him the potential to create an army.
Apple's created problem: Keyboards on phones
Apple's enemy: Any brand that creates phones with keyboards
@EtihadHelp Hi - I've been trying to contact the call center numbers ( Indonesia, UAE, US ) to book credits for my Eithad travel account, but have been stuck in continuous loops of automated voice recordings without getting through a customer service agent. Any help/alternative?
@bigfatphoenix Try out https://t.co/7HyBic5kI4
The part where you have to part ways, is so gut wrenching - can't help but to appreciate the narrative brilliance