BREAKING: I asked Claude to upgrade my LinkedIn profile.
It didn’t just “upgrade” it. It turned it into a recruiter magnet.
Here are the exact 7 prompts I used:
Instead of watching an hour of Netflix, watch this 2-hour Stanford lecture on AI careers. It will teach you more about winning in the AI race than all the AI content you’ve scrolled past this year.
You just need to stop listening to noise:
1. News
2. Social media
3. Gossip
If you use the above only to further your goal or business, then it's fine.
What is your Brand Voice?
Voice is one of the most talked about yet most elusive parts of effective writing.
You get an impression from a piece of content, but it’s not easy to tell why.
Voice is made from three main components: Vocabulary, Tone & Cadence.
#brandvoice
Consistency and practice is key to success in copywriting.
Rather than writing great copy once in a while, try to write good copy regularly.
Consistency beats perfection any day.
5 small things I wish I knew when I started copywriting!
1. Great copy doesn’t sell—it guides.
Take readers on a journey.
2. Focus on one idea.
3. Let them discover the message.
4. Show, don’t tell.
5. And confirm what they already believe.
That’s how you write words that move.
#copywriting #compellingcommunication
How does smart marketers promote?
They give people a reason for the promotion.
A 1970’s Harvard study found people agree to requests 90% of the time when it’s tied to a reason.
(If you don’t add a reason, people only comply 60% of the time)
Share the reason you’re running a promotion, have limited seats, or are selling at a certain price point.
That reason will nudge buyers closer to taking action.
#smartpromotion
Why would someone buy from you?
You have to clearly tell buyers why—and when—they should buy from you.
The USP needs to be clear and direct. Don't say you are the best (overused) or most efficient (meaning what).
#clearusp
Why do some businesses bother writing and sending “value emails”?
● They give people a reason to sign up for your email list.
● They can persuade people to buy when you promote something (because readers have learned to like the business).
● They build credibility, authority, and rapport (sometimes called “indoctrination”).
It is a great way to keep your customers engaged with your brand and business without bothering them with promotions all the time.
#valueemails #brandawareness
A value email is a type of email that builds rapport and strengthens a brand's relationship with its audience by prioritizing the delivery of valuable content.
This content may include entertainment, education, inspiration, infotainment, or other engaging elements that provide intrinsic benefit to the reader.
While the primary focus is on offering “value,” these emails can also subtly or overtly include calls to action or sales messages.
The key distinction of a value email is its emphasis on serving the audience first, creating trust, and fostering goodwill over time.
#valueemail #buildtrust
Are you a marketer?
Your clients need help in 4 areas in their business where you can add value and become indispensable.
1. Strategy
2. People
3. Design
4. Software
Don’t get boxed into a niche; become a business expert.
#businessexpert
Color is a powerful psychological trigger.
Brands use color to trigger emotions:
Green = 🌳
Yellow = 😊
Red = ⛔
Ask yourself: What color represents the emotion I want my audience to feel? Go from there.
#brandcolor