YouTube’s Role in Israel’s Information War
As Israeli bombs fell on Gaza and Iran in June 2025, the Netanyahu government quietly signed a ₪60 million ($16M) contract with YouTube, tasking the platform with laundering the war’s image abroad.
Unlike static display ads, YouTube’s role was audiovisual—designed to override emotion with narrative:
“There is food in Gaza.”
“UNRWA sabotages aid.”
“Iran must be stopped.”
These ads were not user-generated, they were purchased, prioritized, and pushed by the state through a special agreement with Google, naming YouTube a “key entity” for messaging during Operation Rising Lion.
The videos targeted users worldwide, delivered in English, Arabic, French, Spanish, curated to soften resistance, sow doubt, and buy Israel more time to starve and bomb.
By August, the UN had declared a famine. Hundreds of children were dead. But YouTube’s monetized machinery kept running.
Google’s $24M Contract with Netanyahu Is More Than Propaganda, It’s Complicity.
On March 2, the same day Israel announced a total blockade of food, medicine, fuel, and humanitarian aid into Gaza, the Knesset did not debate ethics, law, or famine.
Instead, as shown in leaked transcripts, lawmakers discussed PR strategy, how to manage the optics of mass starvation. “Did you prepare for this thing this morning?” asked MK Moshe Tur-Paz, chair of the Foreign Affairs Subcommittee. The Israeli army’s Arabic spokesperson replied, “We could also decide to launch a digital campaign… to explain that there is no hunger and present the data.”
That “data” turned out to be Google ads.
On June 17, 2025, Israel’s Government Advertising Bureau (Lapam) signed a ₪90 million (~$24 million USD) contract with Google’s DV360 platform as part of Operation Rising Lion, a full-scale propaganda effort targeting international audiences. The contract identified Google as a “key entity” for messaging during and after the military campaign. Its explicit aim: deny the famine in Gaza, discredit the UN, and rehabilitate Israel’s image during a genocide.
The Google-run ads claimed “there is food in Gaza.” They accused UNRWA of sabotage. They promoted the U.S.-Israeli proxy NGO Gaza Humanitarian Foundation. They echoed debunked rape allegations. And they glorified the bombing of Iran which killed over 400 civilians.
In August, the UN formally declared a famine in Gaza City. Hundreds of children have already died of hunger. Israeli ministers like Bezalel Smotrich and Amichay Eliyahu have openly endorsed starvation as a strategy. “They can die of hunger or surrender,” said Smotrich. “They need to starve,” added Eliyahu.
Google is not a neutral platform. Its ad infrastructure is helping run cover for a man-made famine.
If you think this is just a moral crisis, think again, it’s a business model. And your data, your clicks, and your silence are part of it.
Operation Rising Lion and the Hasbara Contract
The Israeli Government Advertising Agency (Lapam) signed the contract with Google (YouTube + Display & Video 360) on June 17, 2025, right as Operation Rising Lion began.
The contract covers the period from June 17 to December 31, 2025, and identifies Google as a “key entity” for messaging during the military campaign and its aftermath.
Lapam’s own wording emphasizes this: “The request is for campaigns following Operation ‘Rising Lion’ as well as for ongoing activities.”
The campaign was part of a “full emergency format” deployed across all Israeli government ministries, including the:
• Ministry of Foreign Affairs
• Ministry of Defense
• Ministry of Diaspora
• National Publicity Division
• Home Front Command
The campaign sought to:
• Deny famine in Gaza (“There is food in Gaza. Any other claim is a lie”).
• Discredit the UN (e.g., accusing UNRWA of “sabotage”).
• Promote the Gaza Humanitarian Foundation, which is itself part of the U.S.–Israel occupation and aid-privatization scheme.
• Justify the Iran strikes via disinformation campaigns characterizing them as necessary for global security.
Baby Ismael just needs a baby formula. Just a fking baby formula to survive…
The entire planet is incapable of providing starving babies with basic baby formula.
Yes, it's very believable that the UN packed up truckloads of food and medicine only to let it sit there while people starve.
We should instead take the word of a government where one minister just spoke openly about "wiping out" Gaza and said "we don't need to be concerned with hunger in the Strip. Let the world worry about it."
Israel's announced "tactical pause" in Gaza is desperately insufficient while it commits genocide against Palestinians, who are facing the catastrophic conditions Israel deliberately engineered. There must be an immediate & sustained ceasefire, and an end to Israel’s genocide.
Israel apologists talking to each other about how their PR is failing and the media aren't helping them is both encouraging and hilarious. They're losing control of the narrative, and they know it.
My favorite is the "we need a PR Iron Dome" one, because what could that possibly look like that Israel doesn't already have? Lobby groups? Think tanks? Paid influencers? Online shills? A wildly sympathetic and some would say sycophantic mainstream press? How much more narrative control could Israel and its supporters possibly have?
And how revealing is it that simply ending the genocide never at any time enters the conversation? The world hates Israel because Israel is committing genocide, but they never see that as the problem — they see bad PR about the genocide as the problem. The problem isn't that we're doing genocide, the problem is that we're not using the right words to explain why the genocide is good.
These are not normal people. There's got to be something seriously wrong with you as a person to keep supporting Israel in 2025.
How 🇮🇱 gets away with genocide:
1. Israel makes false claims to justify war crimes
2. Western media and officials treat as fact
3. Palestinians tell you what’s really happening but get ignored
4. Israeli lies debunked after damage has been done
5. No accountability
6. Repeat 1-5