Test an ad that's just the invitation
Show the products first and then "get first access to our holiday sale."
Not everyone's ready to buy today
This gives them a next step besides closing the tab, and you keep their email for November
If you're running early access for Black Friday, your current subscribers get it too automatically
Making your best customers sign up again for a perk you're selling to strangers is a weird way to say thanks
Cheapest email signup isn't the best one
Look at what each subscriber cost you and whether they actually buy when the sale lands
5,000 signups who never open anything is a vanity number, and you are still gonna pay to email them
List quality over List Size
Pre-selecting subscription as the default radio button on a product page can jump take rate.
Barely touches overall conversion.
Most people never change a default. Seeing it pre-selected also quietly signals "this is what most people do."
Smallest change, biggest lever.
@InboxWhizKid hardest part for me was the initial grind where you have no paying clients, not even any proof that this can actually work out. Once you land that first client and prove it's possible, it's still gonna be a rough sail but atleast one with realistic hope