@everydaydose is a $100M brand.
I still found a potential $1M/month leak in its funnel.
At scale, tiny points of friction become very expensive.
If you run a 7 or 8-figure @Shopify store, you’ll probably recognize some of your own.
Link to the breakdown below ↓
I’ve helped 7 & 8-figure DTC brands grow by fixing the leaks in their funnels.
Want the blueprint I’d use to take your brand from $50K–$100K/month to $1M/month in 2026?
Comment “YES” and I’ll send it over.
we’re three months away from BFCM
if you’re not already testing offers then ur ngmi
something i’ve noticed since we started preparing for it ourselves
last year we leaned heavy on UGC for creatives, but now AI ads are crushing it
meaning we won’t need to ship products to a bunch of customers
we’ll still produce some UGC
but we don’t have to build an entire calendar around it
figure out ur offers and black friday plan NOW
We went two months without running a single experiment on our site.
Not a bad test. Zero tests.
Our CRO partner called that insane. He was right.
We now run one every two weeks, as a policy, not a goal. If nothing is live, that is a problem to escalate, not a quiet week.
Cadence beats cleverness.
I sell mostly to Americans and I'm European. The distance teaches you things people inside can't see.
Americans buy at 11pm from an ad they saw 8 seconds ago. The order is in before the video ends. No European buyer does this. A German needs 40 reviews and a week of thinking; an American needs the checkout to load fast enough to beat the impulse fading.
Returns are a lifestyle, priced in like weather. An American orders three sizes, keeps one, and feels nothing. First month selling US clothing, our return rate made me think something was broken. The volume made up for it before I finished worrying.
Reviews work backwards from Europe. Europeans read the 1-star reviews to find the catch. Americans read the 5-star reviews to get hyped for what they already decided to buy. Social proof sells the dream over there; in Europe it survives an audit.
Shipping speed is identity. A Swiss buyer tolerates 8 days if you're honest about it. An American at day 5 opens a dispute, because Amazon trained an entire nation that waiting is an insult.
And the one nobody believes until they sell there: Americans WANT to be sold to. A hard pitch that would make a Scandinavian close the tab makes an American pull out the card. Selling is a service over there. It's a crime over here.
Wrote about the European versions of this a month ago. Same products, same photos, entire different species of buyer. The operators losing money in the US are running European instincts on American demand.
🚀 HIRING: Creative Strategist — Performance Advertising
Can your creative ideas actually make a brand money — not just look good?
We're hiring a Creative Strategist for a premium DTC skincare & beauty brand serving women 50+, where creative is the #1 growth lever across Meta and Google.
You'll own the full strategic loop: research → insight → concept → script → editor direction → launch → performance analysis → next iteration. That means developing 10–15 substantial ad scripts or creative briefs per week across UGC, AI-generated, video, and static formats — and being judged on winners produced, not documents created.
What we're looking for:
✅ Mid-to-senior experience in performance creative strategy (DTC/ecommerce ideally)
✅ Proven ability to write conversion-focused scripts and short-form video briefs
✅ Strong customer, competitor, and market research skills
✅ Experience directing video editors with clear creative intent
✅ Comfortable turning Meta/Google performance data into creative decisions
✅ Beauty, skincare, or mature beauty category experience highly valuable
What you'll get:
💰 $5,000/month + performance bonus
🌍 Fully remote, no fixed daily schedule
📈 High ownership, low micromanagement — build the creative engine, not just fill a calendar
🚀 Direct impact on scaling a fast-growing DTC beauty brand
If you can combine customer psychology, performance data, and storytelling into ad concepts worth testing, we'd love to hear from you.
Apply here: https://t.co/rZQwVPfLBU
Job Spec: https://t.co/m6qglriXqX
#CreativeStrategist #PerformanceMarketing #DTCMarketing #MetaAds #UGCCreator #EcommerceJobs