There are hundreds of generic AI courses out there.
But AI through the lens of a designer and builder hits a bit different.
The thinking stays human:
Creative Direction. Strategy. Copywriting.
The tools just move faster:
Midjourney → comps, image direction, mockups
ChatGPT → image refinement, copy
Figma → design
Claude → brand AI tools, skill files, copy, web build
Flora → Video and storyboarding
15+ years of design - just leveraging the latest tools and workflows.
Grab my AI prompts below, for designers and design teams 👇
I thought a product designer uses Figma.
Now i regularly use:
- Jitter
- Figma
- Github
- Framer
- Codex
- Claude
- Gemini
- Midjourney
- Screen Studio
- Unicorn Studio
You need to figure out copy
You need in-depth knowledge of UX
You need to be insanely fast in Figma
You need to know how to animate things
You need to be able to present your designs
You need an understanding of mobile and web
You need to be able to explain your expert opinion
You need in-depth knowledge of interaction design
And about 1 billion more things.
It's wild to me how some still don't understand the value of a proper product designer.
I heard an interview today about AI in creative spaces and the man being interviewed said “AI is data, and Data can only look backwards. Creativity looks forwards.” And I need to sit with that in the best possible way.
Your portfolio has one job.
Make someone who's never met you feel like they already know exactly what kind of designer you are.
These things will help:
1. Show the work. Immediately.
I cannot tell you how many beautiful portfolios I clicked off of because I couldn't find the work. Stunning animations, incredible typography, clever interactions nut no work anywhere to found quickly. I'm hiring a designer. Show me what you design! If I have to scroll more than a few seconds to find work, I'm gone. Those hiring have thousands of these to get through. They'll appreciate the time you save them by showing your work in a respectful time.
2. Don't hide work behind rollovers.
I know it looks cool. But I'm in a hurry. If your work is hidden, I'm not finding it.
3. Three projects is not a portfolio. It's a teaser.
If you only have 3-4 projects showing, I immediately wonder what have you been doing? Where are the side projects? The experiments? The fun stuff you made at 2am just because you wanted to? Show more work! Not everything has to be a polished case study (most shouldn't tbh because no one is reading it). Throw in the logo you made for fun. The brand concept nobody hired you for. The UI exploration you did on a weekend. That's the stuff that tells me who you really are as a designer.
4. Stop repeating your name.
I clicked on your link. I know your name. The first thing I need to see is your work, not your name three times.
5. Don't make me figure out how to use your site.
If your portfolio requires instructions, it's too complicated. I don't have time. Neither does the person hiring you. Do you read instructions? Probably not either.
6. The about me section matters more than you think.
The portfolios that stopped me all had one thing in common. I felt like I knew the person. Their pets. Their hobbies. Their personality. Design is a team sport. I'm not just hiring your work. I'm hiring YOU. If it came down to two equally talented designers where one surfed and the other displayed no outside hobbies, I'm going with the person I can connect more with, the surfer since we'll have things to talk about besides work. Use this to your advantage. It's the secret tip most most.
*The portfolios that make my final list all do this:
Work visible immediately. Clear about what they do. Personality came through. Something unique that made me stop and explore.
*The ones that don't make it:
Beautiful design. No work. Or work hidden so much I gave up finding it.
Important note: With all that said, the #1 thing that gets people hired: relationships.
I'm not gonna lie. The people I already know online get looked at first. Every time. That's not fair, but it's real.
Make relationships.
Be a kind person.
Get the work.