Coke Zero as a masterstroke of branding isn't appreciated enough.
When they exhausted the simple cola category they launched a niche category of zero calory cola.
A popular problem people had with coke.
#branding#Brandingtwitter#MarketingTwitter
Why is it a master stroke?
The cutting of mangroves For #MumbaiCoastalRoad begun at Charkop sector 8 today. BMC officials on site could not show permissions when confronted. Will show you the video in a bit.
Here is what is actually missing before a single tree can legally fall. 🧵
The worst cycle to be stuck in is of an "almost" win. One where the win isn't what you expected but a close compromise.
Cause you can't celebrate yourself fully and you can't grieve fully.
The irony is, the way out is probably celebrating and grieving fully.
Watching @naval's interview with @ChrisWillx helped me get so much context behind his thoughts.
I realise now, he's a just a man that's spent an insane amount of time thinking of the bigger questions, (the strategy), while we keep thinking of the execution.
Petition for, if a grocery store is making you pay for the bag, it should not have their logo.
That's like forcing someone to be sustainable but then profiting from it (in free advertising)
#ukgrocerystore