Nigel Maine

Founder & Architect: The SYSTEM. The GTM strategy for B2B SaaS Vendors, merging sales & marketing to create Digital Selling.

[Nigel Maine @salesXchange]

@WhoWorksThere Did you complete the B2B/B2C filter?

[Nigel Maine @salesXchange]

https://t.co/I0m8w8qnFS - The pressure exerted by Big Tech and MarTech has convinced B2B organisations to buy into marketing automation hook-line-and-sinker. It’s probably because there seems to be no alternative. Until now!

[Nigel Maine @salesXchange]

https://t.co/lNpkChQCrv - We’ve all heard someone say “it was different back then” but when it comes to marketing and new business development you must know what was different. You must know what ‘we’ did back then and compare it to what is being done now. Read our whitepaper.

[Nigel Maine @salesXchange]

https://t.co/eaSnEuo05r - Whilst a CFO is not expected to be responsible for new business development, it is important they know about contributing factors that impact cashflow and profitability from a sales point of view. Poor figures are not simply about being poor closers.

[Nigel Maine @salesXchange]

https://t.co/4lzxBvLAnq - The average turnover per person per annum is approximately £120,000. Virtually every business uses marketing automation for demand gen, lead gen and ABM. More staff does not mean more profit per se.

[Nigel Maine @salesXchange]

https://t.co/ubzXp8uTjs - Digital selling is about transitioning from the failed marketing automation strategies to a model that directly engages with your prospects, delivering to them the content they’re looking for, just as you would expect.

[Nigel Maine @salesXchange]

https://t.co/oxtKQ6qaaR - Nothing is bestowed on a B2B organisation, it always has been every man for themselves. So, when it comes to generating new business, why is it that every B2B believes they must adhere to the rules and implement demand gen, lead gen and ABM?

[Nigel Maine @salesXchange]

As a copywriting expert, I know how important it is to create content that captures the attention of your audience and drives conversions. https://t.co/39c1Uatyby

[Nigel Maine @salesXchange]

As a copywriting expert, I know how important it is to create content that captures the attention of your audience and drives conversions. https://t.co/STsYxFTXU8

[Nigel Maine @salesXchange]

Now your reporting is based upon activity that matches ‘intent’. The overall strategy drives traffic via 120 adverts, however, you need to accept that Google informs you if your content is ‘good enough’ by indexing it, visible via GSC and then https://t.co/MHX49laymY

[Nigel Maine @salesXchange]

Now your reporting is based upon activity that matches ‘intent’. The overall strategy drives traffic via 120 adverts, however, you need to accept that Google informs you if your content is ‘good enough’ by indexing it, visible via GSC and then https://t.co/MHX49laymY

[Nigel Maine @salesXchange]

Digital Selling is the realisation to exploit technology for the benefit of your business whilst matching or adhering to the behaviour of B2B buyers. It's not complicated, it's not costly, far from it. However, the real cost is to accept that we were https://t.co/AMmx6WAGlM

[Nigel Maine @salesXchange]

The most logical approach is to create your content for LinkedIn on LinkedIn. https://t.co/AeYn41YQ4p

[Nigel Maine @salesXchange]

In addition to creating a visually appealing website, it is important to use a variety of visual content to keep visitors engaged and interested. This includes using genuine photography of people and employees, as well as using AI-generated images. https://t.co/c9PbHYW4G8

[Nigel Maine @salesXchange]

The author and founder of salesXchange, Nigel Maine is a B2B marketing and sales expert with a proven track record in scaling up growth for Technology, SaaS, and Professional Services organisations. https://t.co/3WKIu25F5e

[Nigel Maine @salesXchange]

Hi, I'm Nigel Maine; I've been a Digital Selling | B2B Sales & Marketing Consultant since 2009 and prior to that I was founder and managing director of three successful tech startups, so I am very aware of the problems and issues businesses face on a https://t.co/N3qAMcNroj

[Nigel Maine @salesXchange]

B2Bs have concentrated on marketing at scale rather than selling at scale. The digital marketing strategies currently used were designed for the consumer market and do not work for B2Bs. https://t.co/lAngdov2LP

[Nigel Maine @salesXchange]

By implementing structured data using https://t.co/RZf7u3qjPJ, businesses can enhance their search engine presence and potentially obtain rich snippets that attract more attention and improve click-through rates. https://t.co/66ZcuOySV4

[Nigel Maine @salesXchange]

The author and founder of salesXchange, Nigel Maine is a B2B marketing and sales expert with a proven track record in scaling up growth for Technology, SaaS, and Professional Services organisations. https://t.co/wSYMzWtO3f

[Nigel Maine @salesXchange]

It is quite likely your website and content are pretty much spot-on, and any changes can easily be done in house. If not, we will provide the necessary consultancy to ensure their experience is exemplary and your online offering converts as it should. https://t.co/KIGN5QVF4l