Ouahi salma

TBS📚

[Walim Rami @rami_walim]

Virality has 6 fundamental factors:

-Social Currency
- Triggers
- Emotion
- Audience
- Practical Values
- Stories
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Pedro Fajardo @pedrofajardo27]

In marketing, the packaging is extremely linked to the naming of the company. Good packaging can further promote the brand and its name. It can also be used to convey a message about the product being sold. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Ouahi salma @salma_ouahi]

This is why the role of the brand is to be innovative and original, in order to stand out and make an impression! Without forgetting to convey the maximum of emotion 🧠
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Inès Lemaire @InesLemair]

If the advertising of a product conveys emotions, it will be shared by consumers who will generate word of mouth 🤝 @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Ouahi salma @salma_ouahi]

indeed with a good brand name, there is more chance that it will stay in mind and mark the consumer!
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Lili-Rose SCHREINER @lilirose_schr]

Naming in marketing is the fact to put a name at something like a brand, a product... It's very important to make good choice for the naming because it's one of the first things the customer will remember. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Lima Lucie @Liima_lucie]

@clk_ilyanaaa @InesLemair @salma_ouahi @baptiste_cbs #MKTINGNEURO #NMKTRCH #XperientialMkt @lets_NEUROmkt

[Lima Lucie @Liima_lucie]

@clk_ilyanaaa @InesLemair @salma_ouahi @baptiste_cbs #MKTINGNEURO #NMKTRCH #XperientialMkt @lets_NEUROmkt

[Ouahi salma @salma_ouahi]

The fact that a brand image is dynamic and energetic triggers an experience in the consumer that makes an impression and brings positive emotions !
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Ouahi salma @salma_ouahi]

Packaging is what gives consumers emotion
This is what communicates important information about the product to the consumers.
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Ouahi salma @salma_ouahi]

To differentiate a product from other products, it is necessary to use a precise marketing technique: BRANDING.
It consists of creating a name, a symbol, or a design ⭕️
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Ouahi salma @salma_ouahi]

The 6 factors to remember to be viral 🧠 :
Social Currency
Triggers
Emotion
Audience
Practical Value
Stories
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Ouahi salma @salma_ouahi]

When a trend or an image quickly circulates on the internet from one person to another, we use the term viral.
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Ilyana Celik @clk_ilyanaaa]

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt @Liima_lucie @InesLemair @baptiste_cbs @salma_ouahi

[Inès Lemaire @InesLemair]

@lets_NEUROmkt @salma_ouahi @clk_ilyanaaa @Liima_lucie @baptiste_cbs #NMKTRCH #MKTINGNEURO #XperientialMkt 🎥

[Inès Lemaire @InesLemair]

@lets_NEUROmkt @salma_ouahi @Liima_lucie @clk_ilyanaaa @baptiste_cbs #NMKTRCH #MKTINGNEURO #XperientialMkt 📲

[Ilyana Celik @clk_ilyanaaa]

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt @InesLemair @salma_ouahi @Liima_lucie @baptiste_cbs

[Lima Lucie @Liima_lucie]

#NMKTRCH #MKTINGNEURO #XperientialMkt
@lets_NEUROmkt @salma_ouahi @InesLemair @clk_ilyanaaa @baptiste_cbs

[Ouahi salma @salma_ouahi]

Ad deezer
@InesLemair @clk_ilyanaaa @baptiste_cbs @Liima_lucie
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Ouahi salma @salma_ouahi]

Ad Netflix
@InesLemair @clk_ilyanaaa @baptiste_cbs @Liima_lucie
@lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Ouahi salma @salma_ouahi]

the emotion in this ad is: peacefulness, consumers feel the need to help the planet and take care of their hair at the same time. this purchase gives them peace of mind 😇 @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Ouahi salma @salma_ouahi]

this advertisement is aimed at people looking for natural products, respectful of the environment @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Ouahi salma @salma_ouahi]

the emotion that emerges from this advertisement is excitement and more precisely enthusiasm ! in fact, when the consumer looks at the ad, he is pleasantly surprised, the rational side emerges from the consumer and pushes him to purchase @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Ouahi salma @salma_ouahi]

this advertisement is aimed at rational people with the aim of triggering an impulse purchase @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt