Samantha Rayner

Co-Founder @betterbasicsco On a mission to leave the world better than I found it. Marketing + brand consultant building brands with purpose.

[Samantha Rayner @samantharrayner]

Last month I took to social media and asked the @Betterbasicsco community if they wanted us to save the business. The results were outstanding, and we learned a lot. Read more our campaign featured in @bcbusiness : https://t.co/umNpfKYvsa

[Samantha Rayner @samantharrayner]

I'm taking a pause on @betterbasicsco to reevaluate and realign. In the meantime, I have some exciting new projects that are coming down the pipeline and I can't wait to share!

[Samantha Rayner @samantharrayner]

Help us save Better Basics! Our business is in a very challenging time, and we are struggling to keep it alive. We need your help. Pls share, like + shop. https://t.co/igX8iu0ER4

[Samantha Rayner @samantharrayner]

Happy new year! One of my focuses over the past few years has been to support more small and local brands. Here’s a great roundup of 25 Canadian Brands to support this year by @DailyHiveVan featuring @Betterbasicsco and some other brands we love! https://t.co/deA41WNy02

[Justin Trudeau @JustinTrudeau]

The glorification of violence is never acceptable in Canada – by any group or in any situation. I strongly condemn the demonstrations that have taken place, and are taking place, across the country in support of Hamas’ attacks on Israel. Let’s stand united against acts of terror.

[Samantha Rayner @samantharrayner]

Humbled be featured in @techcouver about @betterbasics joining @Techstars Toronto. Amazing to see the support from the global tech community for cleaner + greener products! #cleantech #startup https://t.co/8wM61uD2gu

[Robert Lewis @robertslewis]

Congrats to @samantharrayner & @Betterbasicsco!

[Techstars Toronto @TS_Toronto]

🌟 Exciting News! 🌟
Techstars Toronto Accelerator proudly welcomes @betterbasicsco to the family! 🚀🎉
Meet the Founding Team: @samantharrayner, Co-Founder & CEO, and Caitlin Rushton, Co-Founder & COO.✨
#tstoronto2023 #Techstars #Accelerator #BetterBasics #Sustainability

[Samantha Rayner @samantharrayner]

Werkin the #Shoppeobject show NYC this week, 30 weeks pregnant! 🥵🥰 So nice to see so many people excited about sustainability, and so many inspiring women sending my lil baby girl all the good vibes!

[Samantha Rayner @samantharrayner]

Some takeaways from @CollisionHQ TO: 80% of shopping is still in retail, GenZ’s are craving authenticity & AI can’t replace that, sustainable futures rely on changing KPIs, even if your business is not serving consumers you need a human need & story investors/people can relate to

[Samantha Rayner @samantharrayner]

I'm headed on the road and keen to meet up. DM me to chat #impactinvesting #femaleentrepreneurship #sustainableproducts #CPG #DTC #subscription #wholesale

Calgary this Friday - Movement51 Founders Lab + Marketplace https://t.co/jGyzpPQXyK

Toronto June 26-29 @collision

[Samantha Rayner @samantharrayner]

See y'all tonight for our #Earthday2023 chat @Werklab ft sustainability experts @alisonjoyy @anthesis_group Valerie from @Vancity @RandaSalloum Collective Will, and Joanna @ideas4impact TIX BY DONATION - https://t.co/WNQoTFdxcU

[Better Basics @Betterbasicsco]

JOIN US TONIGHT - We’re teaming up with @Werklab for an Earth Month discussion ft sustainable experts @alisonjoyy @anthesis_group Valerie from @Vancity @RandaSalloum Collective Will @samantharrayner from BB, Joanna @ideas4impact
TIX BY DONATION - https://t.co/5yStJRhz92

[Samantha Rayner @samantharrayner]

Join me and @Betterbasicsco for an #earthday conversation and networking event. April 19 in partnership with @werk_labs Tickets by donation and you get some BB swag https://t.co/18nMWhO1td

[Samantha Rayner @samantharrayner]

I joined This Commerce Life podcast to talk about the shift in energy from digital to in-person, our love of #retail, and how we can shake up the industry away from #plastics and products full of nasty chemicals with @Betterbasicsco Take a listen https://t.co/vPro0epVKd

[Samantha Rayner @samantharrayner]

Still feeling all the feels after receiving @BIVnews 40 Under 40 award last night. Shout out to the amazing @Betterbasicsco team who have helped make the company what it is!

[Samantha Rayner @samantharrayner]

It was an honour to receive @BIVnews 40 Under 40 award last night. I want to send a massive congratulations to all of the winners, it is humbling to be included.

I am just getting started with @betterbasicsco - Read more about my vision here - https://t.co/msyqtOKSO0

[Samantha Rayner @samantharrayner]

A couple takeaways about early stage funding from the @TiEVancouver event tonight: 1. The economy is correcting inflated valuations & lack of due diligence 2. Focus on fundamentals not just rev growth 3. Get $ where you can 4. Investors want founders who will learn & perform

[Samantha Rayner @samantharrayner]

Excited + kinda nervous, tonight is my first panel discussion since pre-pandemic times! We'll be talking about building a sustainable business with @betterbasicsco @nadagrocery @Soapstand If you're coming out to @CEPVancouver event, please come say hi!

[Better Basics @Betterbasicsco]

We are looking forward to seeing everyone tonight @CEPVancouver panel on living zero waste featuring our Co-Founder @samantharrayner along with the incredible founders of @nadagrocery @Soapstand and Sharewares.