Samira Chalom

telling web3 stories on & off the screen | prop 512 + 606 ⌐◨-◨ | founder

[Samira Chalom @samchalom]

Nazaré energy is unreal.
Proud to be part of this one with @oobit + @ayastudioweb3

More soon!

[Oobit @oobit]

At Oobit, we believe in pushing boundaries. 💪

That’s why we’ve teamed up with athletes like no other: those who redefine what’s possible.

Ian Cosenza, Michelle des Bouillons & “Imbica”

Whether on the water or in finance, we go beyond the limit.

Trusted by those who go further. 🌍

[Samira Chalom @samchalom]

@KolbeAgency Hi,

We’re a sports marketing agency specialized in Web3 and crypto brands, working with global and local athletes across Brazil & LATAM.

We often collaborate with other agencies on campaigns, KOLs and ambassador programs. Would be great to explore synergies here.

[Samira Chalom @samchalom]

@RedotPay Hey, @RedotPay_BR @RedotPay , let’s talk about athletes as ambassadors?
We work with a range of talent across Brazil and LATAM, and I really believe you’ll like what we have to present.

[Samira Chalom @samchalom]

It’s really cringe because it still operates on a short-term logic: attention spikes, rotating KOLs, immediate conversion, focus on the Web3 bubble… basically throwing money around thinking that will make users stick lol.

But brands are built through repetition, context, and trust, and that doesn’t happen overnight.

Have you ever thought about the power of athletes as KOLs? Not just logos or one-off posts, but real integration into their journey, their environment, and their audience.

[Samira Chalom @samchalom]

Connections and information really do move everything.

And honestly, while the big names will come with time, there’s a huge opportunity right now with the next generation. Brazil has so many up-and-coming surfers who are still building their careers and would be very open to working with Surfcash.

They’re competing, traveling, giving interviews, showing up consistently and that means real visibility. Simple things like logos on boards and caps during heats and interviews already create strong, organic exposure.

Start with the base @surfcashx

[Samira Chalom @samchalom]

@moonpay @MyriadMarkets thanks :)

[Samira Chalom @samchalom]

@moonpay @MyriadMarkets It’s been hard to reach the marketing team 😕😕

[Samira Chalom @samchalom]

100% agree too.
For Web2 and Web2.5 users, the challenge isn’t just better flows, it’s having a reason to enter in the first place.
At AYA, we see athletes and their communities playing a key role, creating familiar entry points through lifestyle, trust, and real-world context.

If it still feels like “crypto,” most people won’t even try.

[Samira Chalom @samchalom]

@BaseBrasil_ wow

[Samira Chalom @samchalom]

@maggielove_ Sending all my thoughts and good energy your way

[Samira Chalom @samchalom]

@RedotPay_BR 🔥🔥

[Samira Chalom @samchalom]

@Jackhaldorsson Count me in! I’m the co-founder of @ayastudioweb3.
We connect Web3 brands with global sports, athletes, and real-world audiences.
https://t.co/nGGu4LC5BD

[Samira Chalom @samchalom]

@kacieahmed Hey Kacie! I’m the co-founder of @ayastudioweb3.
We connect Web3 brands with global sports, athletes, and real-world audiences.
If you have time, check out our website: https://t.co/nGGu4LC5BD

[Samira Chalom @samchalom]

Concordo muito. E acho que tem um ponto importante aqui: só trabalhar com KOLs de Web3 muitas vezes significa falar sempre com as mesmas pessoas.

Para trazer usuários Web2 e Web2.5, as marcas precisam sair da bolha e entrar em outras comunidades.

Existe um motivo para bancos, cartões e fintechs usarem atletas há décadas. Não é só alcance, é confiança, reputação e construção de marca no longo prazo.

[Samira Chalom @samchalom]

@skrill gm gm, is there someone responsible for Skrill in Brazil or Latam?

[AYA Studio - Web3 Sports Marketing Agency @ayastudioweb3]

New cover just dropped.

Does it truly capture what we do?

We don’t just market.
We connect Web3 to real-world culture through sports.
See more:

https://t.co/ZbIKkeCoDv

[AYA Studio - Web3 Sports Marketing Agency @ayastudioweb3]

This week, athletes we work with appeared organically across major mass distribution channels.

No paid media. No ad spend. No media buying. Just sport, stories, and real-world relevance.

Does your brand still underestimate the power of athletes?

[Samira Chalom @samchalom]

We often talk about marketing, growth, and adoption in tech.
But most new technologies don’t spread through advertising, they spread through trusted people inside real communities.
That’s why athletes and sports communities can play a much bigger role in innovation adoption than traditional marketing.

Some thoughts on this.

https://t.co/Gtjpxf8sHB

[Samira Chalom @samchalom]

@arlery My father is Lebanese, he moved to Brazil when he was young. I haven’t been to Lebanon yet, but I really hope I can one day. Praying for everyone’s safety.

[Samira Chalom @samchalom]

@arlery @OctantApp excited !!!