It was a lot of work, especially on the brand side. There were many discussions internally about whether we should use the full logo everywhere, but I strongly believed the triangle could stand on its own as our symbol. Building a brand requires consistency and conviction. Sometimes you have to trust your gut, embrace the direction you believe in, and give it the time it needs to prove itself.
not many people know about the NEXT logo that paul rand designed for steve jobs.
even fewer know there's an entire book documenting its presentation. it's one of the best sales masterclasses i've ever seen. this book should be taught in universities.
link on pdf 👇🏼
Design Engineering Tip:
If you’re using the same corner radius across your entire UI, try scaling it with the component size:
12px → XS (buttons, tags)
16px → S (cards, inputs)
24px → M (modals, panels)
As components get larger, increasing the radius can help preserve the same visual softness and balance.