Sam Deacon

CCO at Samarkand Global. Tweeting occasionally about #China, #ecommerce and #marketing.

[Sam Deacon @samjdeacon]

@TomHourigan I understand this perfectly. That means I'm part of the problem.

[Sam Deacon @samjdeacon]

@thetimmorgan User experience is better on Zoom, but ease of integration Teams + Outlook Calendar and Google Calendar's lock out of Zoom mean Teams will win in long run.

[Sam Deacon @samjdeacon]

@fholme Sure. You can call me today. It's a picture from Sandi Toskvig's last day of filming on Bake Off.

[Sam Deacon @samjdeacon]

1 week
5 live streams
500,000 👀 watching in #China

November was a record breaker for Samarkand, in part due to the extra attention gained from live streams hosted by our partner Hugo Yu. A big thank you to all of those involved in front & behind the camera! #ecommerce

[Sam Deacon @samjdeacon]

@ElliottZaagman Is that stomach?

[Sam Deacon @samjdeacon]

@Sam_L_Shead They will never successfully enter China. Payment ecosystem is too different and advanced over there. Alipay, WeChat Pay and Union Pay have it sewn up.

[Sam Deacon @samjdeacon]

@ElliottZaagman A theory - https://t.co/z9RgFguwmz

[Sam Deacon @samjdeacon]

🙌🏻🙌🏻🙌🏻 Big fan of this new #gmail feature 🙌🏻🙌🏻🙌🏻

[Sam Deacon @samjdeacon]

RED is diversifying. This is the first ad I've seen on the #xiaohongshu splash page that isn't for a beauty brand #CBEC #ecommerce

[Sam Deacon @samjdeacon]

@AshleyDudarenok A for me!

[Sam Deacon @samjdeacon]

A really big sales number for their 618 shopping festival could really help @JD_Corporate in what has been a difficult year. You can read more about 618 here - https://t.co/RHeD1ijrX0

[Sam Deacon @samjdeacon]

Very significant for all those smaller #ecommerce players on #Amazon.

[Ad Age @adage]

Amazon is poised to unleash a long-feared purge of small suppliers https://t.co/VEgM71p8lj

[Sam Deacon @samjdeacon]

I'm sure this @mcdonalds campaign will cause some buzz! https://t.co/8APR98Gmnc.

[Sam Deacon @samjdeacon]

@Sam_L_Shead I'm convinced Monzo will win the challenger bank race. Far fewer negative stories compared to Revolut and people are starting to use it as a verb "just Monzo me later" #ihavecoolfriends

[Sam Deacon @samjdeacon]

Good in-depth look at the recent changes at #XiaoHongShu by @JungChauncey. RED is experiencing growing pains but cleaning out KOLs with low engagement rates & small followers is a step in the right direction. Expect a #FB style ad platform eventually.
https://t.co/Vmch7IHPr6

[Sam Deacon @samjdeacon]

@Sam_L_Shead Best pub for beer is the Rose & Crown. The Bull & Gate do a great roast. Unlimited Yorkshire puddings!

[Sam Deacon @samjdeacon]

@jayacunzo Look no further than @DannyChadburn

[Sam Deacon @samjdeacon]

#Instagram finally launches functionality to replicate the seamless social commerce experience of #xiaohongshu. Small list of launch brands at the moment, but I'm sure this will be a huge success. #ecommerce #socialcommerce

[Sam Deacon @samjdeacon]

@samgipson Finally going to publish those "home movies"?