sammcdonkey

[sammcdonkey @sammcdonkey]

@KVanValkenburg @fried_egg_golf Bravo

[sammcdonkey @sammcdonkey]

@jamierkennedy @PGATOUR Angel cabrera 18th Oakmont

[sammcdonkey @sammcdonkey]

@Paulmcgrath5 Class act

[Paul Embery @PaulEmbery]

Prime minister of Singapore nails it.

[sammcdonkey @sammcdonkey]

@SenatorMcDowell Legend

[sammcdonkey @sammcdonkey]

@amateur_info @PaddyTalksGolf Great idea 💯

[Shruti @heyshrutimishra]

The 7 best TED Talks I've ever seen:

🔖10/10 would Bookmark:

[BigSalee @Big_Salee]

✅ Fix leaks in your home instantly with this waterproof insulating sealant! ✅ After application, it will form a waterproof protective coating to prevent leakage!
➤ https://t.co/qWZPrtVco1

[Oliver Anwar @theoliveranwar]

The most forgotten part of fitness:

Flexibility.

I’ve created the perfect stretch routine.

Steal my easy 10-minute routine to improve your body's mobility (bookmark this):

[Tansu Yegen @TansuYegen]

Phone addiction - Simon Sinek👏👏👏

[Dan Go @CoachDanGo]

This 3 minute thread will save you 10+ years of your life:

[Accidental Partridge @AccidentalP]

Honestly might just delete the account after this. https://t.co/ue1MATh1DJ

[Jeremy Singh @singhcredible]

The smartest scientist in the game:

Andrew Huberman.

I’ve listened to 100+ hours of his podcast and interviews.

Here are 11 lessons you can use to level up your life:

[Nathan Baugh @nathanbaugh27]

Robert McKee may be the most interesting Storyteller alive.

He taught screenwriting to:
• Julia Roberts
• Russell Brand
• Peter Jackson

And re-designed the marketing of:
• HP
• Nike
• Microsoft

To be centered around story.

So I spent hours devouring his books and classes. They're wonderful. The most interesting framework I learned from him is the 'Purpose-Told Story.'

In it, McKee lays out 8 stages to develop a great story. Here they are:

1. The 3 Targets

Before considering your story, you must understand your:

• Target audience – who you’re talking to
• Target need – what problem they have your product solves
• Target action – what you want them to do

Without defining those three, you’re guessing.

2. Subject Matter

The constraints and subjects that make up your story.

McKee breaks it into 3 components:

• Core value – the value your brand couldn’t exist without
• Protagonist – the Hero your audience empathizes with
• Setting – society, time, and place

3. The Inciting Incident

Launch the story by throwing the protagonist’s life out of whack.

McKee says, “fine storytellers seek out the negative side of life.”

Your goal is two-fold:

• Grab your audience’s attention
• Propel the protagonist to action

4. The Object of Desire

What does the protagonist feel they need to get their life back on track?

McKee says the most compelling objects come with the highest price tags.

5. First Action

The tactical choice the protagonist makes to re-balance their life.

This cannot succeed. That’d be too easy.

Introduce antagonists – anything keeping the protagonist from the Object of Desire.

6. The First Reaction

The reaction to the First Action should be different or more powerful than expected.

That gap in expectation vs. reality leaves space for the protagonist to gain insight.

Two key aspects:

• Turning points
• Violation of expectations

7. Crisis Choice

The moment of truth – the protagonist must take their earned insight and make a decision.

It’s now or never.

This final action must be more risky than the first. Raising stakes and all that.

The protagonist will either re-balance their life or remain in chaos.

8. Climactic Reaction

The protagonist gets their life back on track.

Neuroscientists find the brain’s response to a good story’s climax is a few seconds of heightened memory.

***

The brilliant part of McKee’s process?

It’s built outside in.

He starts with the end – your audience, their problem, and the desired action.

Then he figures out the beginning – the event to trigger the entire story.

From there, you build the narrative arc to connect beginning and end.

He says, "Purpose-told stories do far more than entertain. They trigger an action in the listener: a purchase, an investment, a job well done. A purpose-told story needs talent, imagination and time to conceive, create and hone to its audience."

[Tobi Emonts-Holley @tobi_emonts]

Navy SEALs are some of the world's most elite warriors.

What's their secret weapon?

Breath control.

Here's how they train it (and how you can master it too):

[ali @alitaylor]

i cannot for the life of me figure out if i should be paying someone to manage my money or just putting it in an s&p500 index

[Johnny Brown @johnnyxbrown]

How to fall asleep in 2 minutes or less with the Military Method:

[Leaders 𝕏 Junction @LeadersJunction]

8 eye-opening Japanese techniques to overcome laziness

- Thread -

[Michael Lowe @Michael96860884]

One of the finest acts of sportsmanship ever😂

[Kerrod Gray | Professional Golf Coach @kerrodgraygolf]

Your left arm is sabotaging your swing! 🚩

🏌️‍♂️Allowing your left arm to pull across the body in the takeaway causes you to lose width, leading to poor downswing sequencing. Try this simple drill to fix it.

#golf #golfswing #golflesson