Sampath Putrevu

Marketing for AI SaaS, Venture Capital. Views are own. Past: @ZenskarHQ @Web3Auth (by @MetaMask) @Accel @YourStoryCo @AIESEC

[Sampath Putrevu @sampathptrvu]

https://t.co/6XMRhGea4u

[Nicolas Dessaigne @dessaigne]

A founder asked me how to build an AI-services business without it turning into a consultancy. My answer: the whole game is in how you charge.

[Max Mullen @Max]

These guys are the reason we could scale ops through some of the craziest growth periods I've ever seen. I couldn’t be more excited to back @champ_hq. Check them out if you want to automate the most complex processes in your business

[Sampath Putrevu @sampathptrvu]

So my brother @jputrevu started his own company @champ_hq with his Insta-cartel @HeyTedC and @ptrln - and they raised some monies.💰

[Jagannath Putrevu @jputrevu]

🚀 After a year of quiet building, I’m excited to officially announce @champ_hq out of stealth. We're also announcing our $8.5M Seed round led by @Redpoint with participation from @defyvc , @Max , @svangel, and a great group of angels. Watch the quick launch video below

[Erik Torenberg @eriktorenberg]

The future of marketing is buying creators/media properties

[GREG ISENBERG @gregisenberg]

now that we all can build anything with ai

we're going to all have to figure out distribution

the wealthiest people will be marketers over the next 10 years

[Sampath Putrevu @sampathptrvu]

https://t.co/bfMMwnnRe7

[Lenny Rachitsky @lennysan]

Can't stop staring at this image and thinking about what it means for the future

[eden @eden_]

Human storytellers are now the most valuable hires in tech.

[Sampath Putrevu @sampathptrvu]

https://t.co/qexH2Bc2zI

[Hiten Shah @hnshah]

Most startup advice is context-stripped pattern matching, and following it will kill you.

[Zara Zhang @zarazhangrui]

Virality is a function of number of attempts

[Jesse Pujji @jspujji]

I recently spoke to a marketer who ran a $40M brand with just two designers and ONE AI process:

He gave me and my team a masterclass on using AI to scale marketing and creative.

Most brands use one tool with a bad prompt and hope it will solve all their problems.

He chains 7 different tools together for: ideation, image creation, video editing, and iterating based on performance.

ALL using AI and two offshore designers.

I paid him 6-figures to build these systems for my companies.

Now, I’m giving them away for free.

Repost + Reply “GA” to get the guide in your DMs.

[Sampath Putrevu @sampathptrvu]

@jspujji GA

[aaina @aaina_narang]

I've worked with @sampathptrvu before and, mind you, he has an instinct for taste, judgment, and knowing what to ignore.

And this thread reflects that well :)

[Sampath Putrevu @sampathptrvu]

Hahahahaha

[Peyman Milanfar @docmilanfar]

stop acting like the em-dash is proof of AI. it’s called grammar — people have been using it to great effect for hundreds of years. read a book for once

[GREG ISENBERG @gregisenberg]

2025 was about "vibe coding" so you can build software with AI

2026 is about "vibe marketing" so you can earn attention, trust, and demand with AI

manus/meta moving into vibe marketing feels right on time.

[Sampath Putrevu @sampathptrvu]

https://t.co/GaetyefOKm

[Sampath Putrevu @sampathptrvu]

I’m looking for roles where taste isn’t a ‘nice-to-have’ sitting on top of a growth roadmap.

Rather, taste is the roadmap.
Sacrosanct. Non-negotiable. The whole game.

I am looking to work with AI founders ‘who get it’. If believe this viscerally, I’d love to talk. 🗣️

[Sampath Putrevu @sampathptrvu]

After ~10 years in tech journalism and marketing (content/ media/ growth/ brand/ product/ PR/ social), I put together a few thoughts on the future of marketing in 2026 and beyond.

#1 and most important - Taste and flair are the only moats for AI brands.

More below. 👇🧵

[Sampath Putrevu @sampathptrvu]

Past year, I’ve been talking to AI founders and marketing leaders across the world in SaaS, consumer, Fintech and Web3. There are enough number of early stage founders who are actively trying to build these engines, but most are averse to taste and the risks.