Amanda Connon-Unda (She/Her)

Marketing for startups to scale-ups | B2B & B2C | +15 years helping brands find their voice & velocity 🚀✨#Growthmindset

[Elevate @ElevateTechCA]

Lobby doors open at 4 PM! Get your badge and we can’t wait to see you all soon! Let’s go! 🚀🚀 #ElevateFest2025

Visit https://t.co/615D9iP0Iu to plan your itinerary!

[Amanda Connon-Unda (She/Her) @samplingculture]

@jeffbcross I just watched part of this. Truly brilliant and entertaining! Well done 🍿👀👏👏

[Amanda Connon-Unda (She/Her) @samplingculture]

The “Made in Canada” panel at #CIXSummit @CIXCommunity @ElevateTechCA: The world is no longer what we hoped it would be, said @BenBergen. Canada must pivot from resource-dependence to IP innovation and strengthen sovereignty. Time to create and sell globally! 🇨🇦 #CDNtech

[Amanda Connon-Unda (She/Her) @samplingculture]

Kicking off Summit Stage at @CIXCommunity powered by @ElevateTechCA ! 🎉👏👏 with @LisaZarzeczny

[Amanda Connon-Unda (She/Her) @samplingculture]

At #dmzwomeninnovationsummit @dmzhq celebrating the top women in tech who support other women and DEI initiatives. Listening in to a great panel!

Awaiting the awards for Women of the Year! 🥳

[CIXCommunity @CIXCommunity]

🚀 Flashback to #CIXSummit 2024! From game-changing keynotes to founder-investor connections, CIX was the place for Canada’s top tech innovators. 🔥
📅 CIX powered by @ElevateTechCA returns March 26, 2025, in Toronto—bigger, bolder & more founder-focused: https://t.co/zPiWLhFQRb

[Elevate @ElevateTechCA]

📣🚀 We’re excited to announce the first of the speakers for #CIXSummit powered by @ElevateTechCA! Join us on March 26 in Toronto as CIX Award Recipients and #tech leaders take the stage to share insights, innovation, and strategies shaping the future. https://t.co/MzWAxzygqr

[Elevate @ElevateTechCA]

📈 Seeking #techstartups building solutions in the #ecommerce, #retailtech, and merchant solutions spaces. Apply to the eCommerce North Tech Accelerator in partnership with @moneris by March. 7: https://t.co/QD6ERCcoLO Gain access to #mentorship, resources to scale, and more!🚀

[Amanda Connon-Unda (She/Her) @samplingculture]

Thank you to @LisaZarzeczny for your leadership and bringing me onto the team! I'm a long-time @ElevateTechCA fan!

Stay tuned! 🚀

[Amanda Connon-Unda (She/Her) @samplingculture]

📢 I've joined @ElevateTechCA as Senior Director of Marketing, and I am excited to reconnect with all my connections in the tech ecosystem!

Amidst all of the uncertainty of how emergent US-Canada relations will impact Canadian tech, I'm eager to support Founders, Investors…

[Amanda Connon-Unda (She/Her) @samplingculture]

After my decade plus experience of driving growth at successful startups and scale-ups (AI products, developer tools, and b2b technology services), I’m happy to have joined an organization that brings the tech community together through #ElevateFestival & @CIXCommunity

[Amanda Connon-Unda (She/Her) @samplingculture]

When I saw this building I thought of how analogous it is to the work we’re doing in tech. Tech cos are always under construction 🏗️🚧constantly evolving, growing 🌳 How we show up for each other matters: partners, team, customers,ourselves. Don’t lose sight of that! Let’s build!

[Amanda Connon-Unda (She/Her) @samplingculture]

‘Talk with people using your product daily.

❤️ To build a product people love, get to know users. Have their Whole lives in context. Your insight are relevant in analyzing trends, serving users and innovating in the product.’ 👩‍💻

- @seemalakhani ex- @wattpad CPO @ElevateTechCA

[Amanda Connon-Unda (She/Her) @samplingculture]

Intelligent design incorporates empathy & being in the end-users shoes👠

Service design anchors biz partners around a journey (either customers or employees). Design brings people together around the human centred design approach
- Shop talk stage @ElevateTechCA #elevatefest2024

[Amanda Connon-Unda (She/Her) @samplingculture]

Lunch time at @ElevateTechCA
☕️ coffee is popular as it ever was. Jet fuel for tech folks.

Toronto is looking good 👀 🔥#elevatefest2024

[Amanda Connon-Unda (She/Her) @samplingculture]

Insights shared @ElevateTechCA Scale Up stage on Getting Acquired:

It’s an emotional roller coaster. Your founding team may find it the most difficult thing in a career.

Ensure there is some competitive dynamic in the mix, so you have options.
- @sheldonfff & Kirk Simpson

[Amanda Connon-Unda (She/Her) @samplingculture]

@sheldonfff and Kirk Simpson discuss how to pave the way to get acquired.

Listen to your intuition & Learn from others who’ve gone through the process. Ensure your founding team has a shared plan. Can being acquired enable your initial vision?✨

@ElevateTechCA #elevatefest2024

[Amanda Connon-Unda (She/Her) @samplingculture]

The people matter in the acquisition. Will they be good to work with? The culture you’re co-creating is critical

Acquisition can serve bldng better solutions. Consider the landscape & develop relationships with potential targets/ founders you’d consider acquiring. @ElevateTechCA

[Amanda Connon-Unda (She/Her) @samplingculture]

Great interview by @RashelHariri with @MetiBasiri, the CEO of @ApplyBoard.

Book recommendation “The Advantage” - act according to your why.

Get close to your customer, as your offering evolves. Be open to pivoting your roadmap as you learn.

#elevatefest2024 @ElevateTechCA

[Amanda Connon-Unda (She/Her) @samplingculture]

Pros of bootstrapping:

You don’t have a boss!
Make your own decisions.
No path is easy.
Growing a business is hard.

Great insights at @ElevateTechCA #elevatefest2024 @zaidiafatima @skstock