It wasn't for most, but for us, it was extremely obvious that street soccer culture would dominate soccer marketing narratives for the 2026 World Cup. We're seeing this already with Nike TOMA, Adidas Backyard Legends, etc.
Looking back, we may have been too early.
The amount of times brands asked us "but, could we just do something together on grass?"
Meet "The Pit", one of @StreetFC's marquee street soccer courts in New York City.
The Pit wasn't always a place where soccer was played, but @StreetFC started playing so much soccer there that the city painted lines for us. And, now, other people can play soccer there, too!
@FOXSports is paying someone to sit in a box in Times Square this summer and watch every World Cup game.
This is my friend Conti's submission. Brilliant lol
IG: (@)contikolokotronis