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@Tribe__Global@AgenceDagre Nice read,indeed travel brands have immense competition and the need for brand loyalty is second to none. Key opinion leader and influencers also have a great role to play in the travel industry via content creation for travel brands.
@Tribe__Global@AgenceDagre We can see this across the board within social media of consumers being more likely to share negative feedback than otherwise.
Its a challenge that is not unique to travel brands but does impact travel brands the most.