Sam Wright

COO @ full-stack DTC agency group, Soar Hold Co. Also building brands, consulting + sharing tactical sauce below.

[Sam Wright @samwrightecom]

Getting proof of concept for a potential ecom brand idea doesn’t need to cost £££ in R&D and marketing expenses… ❌

Here’s how you can test the idea you’ve been brewing for months without spending a fortune....

And get actionable data back in less than a week to act on.

🧵

[Sam Wright @samwrightecom]

@blvckledge audit

[Sam Wright @samwrightecom]

@PhilKiel Nice work 🚀 Where are you pulling net new reach from? Meta API or Shopify?

[Sam Wright @samwrightecom]

@pm8jarred Json

[Sam Wright @samwrightecom]

@FynCas 100

[Sam Wright @samwrightecom]

@dashboardlim Auto

[Sam Wright @samwrightecom]

@karlocreates SAUCE

[Sam Wright @samwrightecom]

@watchmedropship @drinkbrez Prompt

[Olly Hudson @oliverwhudson]

Soar was just announced as a finalist for @triplewhale's Agency Of The Year.

The last year has been incredible.

Huge shoutout to all the team for their work.

And I have a feeling 2024 will be even bigger. 🚀

[Olly Hudson @oliverwhudson]

We spent £1.7m on TikTok in 2023 for TEV - we'll 2x this in 2024.

Until July, we were stuck at £3-4k p/d, however, we 2x'd daily spend through H2.

TikTok consistently delivered higher volumes of net new visitors and lower CAC (but a lower % of total spend)

Here’s how:

[Sam Wright @samwrightecom]

Just found out Meta has a new feature where if you publish 142 ads your computer sounds like a Boeing 747 taking off

[Sam Wright @samwrightecom]

What would you add?

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[Sam Wright @samwrightecom]

We’ve done a lot of ad account audits for 7-9 figure brands.

Even some huge players are leaving £££ on the table.

Here are the top 5 common mistakes I see when auditing Meta ad accounts.

🧵

[Sam Wright @samwrightecom]

We’ve done a lot of ad account audits for 7-9 figure brands.

Even some huge players are leaving £££ on the table.

Here are the top 5 common mistakes I see when auditing Meta ad accounts.

🧵

[Sam Wright @samwrightecom]

5.

ATC optimisation (🤢)

Criminal.

If your agency does this

🚩

ATC optimisation = ATC.

Abandoned carts don’t pay the bills.