Sandeep Ahluwalia

Creative innovation lead operating where culture, media, and technology collide.

[VERSUS @vsrsus]

Ebere Eze meets ODUMODUBLVCK and Eman SV2 in ‘The Player's Lounge’.

Together they explore identity, pressure and the ambition that drives those at the forefront of culture ahead of a huge summer of sport.

Watch: https://t.co/8zjslRSmie

[VERSUS @vsrsus]

Final boarding call for all passengers. It’s time to head to The Player’s Lounge.

[VERSUS @vsrsus]

VERSUS and New Balance open ‘The Departure Lounge’ in East London​.

Taking over Boiler House from June 11, the space will host workshops, conversations, tournaments, live music, and hands-on experiences.

MORE: https://t.co/sCHWsaX2Km

[Sandeep Ahluwalia @sandeep29]

❌ Campaigns that live and die in a hero ad spot
✅ Brand platforms that behave like systems

[CO/SIGNALS @COSIGNALSHQ]

Earlier this year, #Salomon dropped their new brand platform "Shaping New Futures". Let's break it down...

[CO/SIGNALS @COSIGNALSHQ]

👀 If you think #Olympic branding is about logos and perimeter boards, look again...

At one of the great fashion capitals of the world, it was fitting that the biggest media canvas was #apparel 🧥📡

We’re unpacking what that signals👇

🔗 https://t.co/LGikTw2sdC

[CO/SIGNALS @COSIGNALSHQ]

From trading cards to cookware. From tech sponsor to thinking partner.

We've published our first #FILTER piece, where we filter the noise across media, culture, and creative partnerships to surface the signals that matter.

https://t.co/iPbtG0gixS

#pokemon #anthropic

[CO/SIGNALS @COSIGNALSHQ]

Every collaboration sends a signal.

About what you value. Who you’re for.
And how you want to show up in culture.

We’ll explore this and more here https://t.co/JEs0Yp52Sk

[Sandeep Ahluwalia @sandeep29]

First @COSIGNALSHQ article is live.

Every collaboration sends a signal / https://t.co/kCIiAuYF9E

More soon.

[BIGBROTHER+ @itsbbplus]

🚨 | Big Brother UK partners with @Pinterest, where you can design the ULTIMATE dinner party event! 🥂

Create a board, at https://t.co/QXfQRVnslY and your design may be used for the housemates’ last supper in a few weeks time!

#BBUK #BigBrotherUK

[Sandeep Ahluwalia @sandeep29]

@PardeepNainu

[Sandeep Ahluwalia @sandeep29]

If you're in London on Friday/Saturday next week, come down and check this out!

[Pinterest UK @pinterestUK]

On 29-30 September, you're invited to #PossibilityPlace, a two-day pop-up in London's Covent Garden with a DIY Store, Corner Shop and Beauty Parlour—all designed to elevate the everyday.

[Sandeep Ahluwalia @sandeep29]

@newbalance @Adweek Props to everyone who worked on this across @NewBalanceUK @NewBalanceFR @MediahubWW @mediahubuk_ @MullenLoweLDN @HYPEBEAST @Strava @seenthis_uk @KodeMedia @PromoVeritas @Makingpictures @Node_London and more...

[Sandeep Ahluwalia @sandeep29]

🏃🙌🥳 Proud to see our hard work for the @newbalance #runlock project is awarded 'Best International Campaign' by @Adweek https://t.co/q6eyBBLUbe

[Sandeep Ahluwalia @sandeep29]

@newbalance @Adweek

[Sandeep Ahluwalia @sandeep29]

@jasonyuan Supreme - they’ll put anything on a tee and sell it for some crazy price because they can. If that isn’t fuck you energy, I don’t know what is…

[Sandeep Ahluwalia @sandeep29]

@HarryStebbings Seems like @Sethrogen and @RoseByrnee have been through here #plutonic

[Sandeep Ahluwalia @sandeep29]

@ParamountUK #1246M

[Sandeep Ahluwalia @sandeep29]

#gmail #GoogleIO2023

[Sandeep Ahluwalia @sandeep29]

Patiently waiting for @Google to bring their AI tech to @gsuite so I don't have to work anymore...

[Sandeep Ahluwalia @sandeep29]

@bchesky Accuracy when it comes to whether a place has dedicated on-street parking, vs. communal parking (this was a nightmare in busy places, spending ages finding parking because the place said it had dedicated parking when it didn't)

[Sandeep Ahluwalia @sandeep29]

@clairegrinton @BlackPlastic @irisgoldsztajn Best in class performance copywriting and something about perpetual everlasting improvements