#Digital#content and #analytics fangirl. Working @AmadeusITGroup Teaching Digital Customer Management @ESICMadrid Tweets my own, be they Spanish or English
@redmies_oficial cuál es el tiempo medio de respuesta de correos pidiendo ayuda? Mi RedMi Note 12, comprado en vuestra web, va lentísimo y con errores de sistema desde que lo compré en septiembre. Quiero buscar una solución #SOS
I love companies which show by doing. In this case, https://t.co/vuAMBbEMIv is clearly engaging in what they call Layer #1: Demand Gen and Brand awareness. The "selfless" sharing of educational content of interest to their target audience. #Value
Then com…https://t.co/IkJYOV88an
"The days we lose are the days our competitors will regret the most" (Toto Wolff interview for Harvard Business Review podcast on Leadership)
My 2 takeaways
- prevent the team getting used to mediocrity when your results are no l…https://t.co/C1pODeFkJ7 https://t.co/ln9Icl5arv
"The days we lose are the days our competitors will regret the most" (Toto Wolff interview for Harvard Business Review podcast on Leadership)
My 2 takeaways
- prevent the team getting used to mediocrity when your results are no l…https://t.co/DrtDYpLO6A https://t.co/ln9Icl5arv
"Start your story right before you get eaten by the bear"
Cutting straight to the chase - excellent advice but such a lot of discipline needed to do it!
Brevity is hard, and sacrificing the backstory is a challenge.
Context is comforting and verborrhea d…https://t.co/abpJHTgzDS
Recommended read from the Jan-Feb edition of Harvard Business Review - from the opening reference to how James T. Kirk torpedoed a task he'd been given at Starfleet Academy, to the idea of defining your boss's job as well, Roger L. Martin, Inc. gives clea…https://t.co/lSaHFEpuve
Another candidate for the Corporate T-Shirt slogan business Suseela Kampuie @xbobby76x @RichardGallagh5 Iryna Rudyk Lorenzo Monis What d'ya think? https://t.co/aeJ9kDD6gu
For anyone on my digital network looking to expand their experience in Internal Comms by joining a truly multinational global organization, with tons of exciting projects on the horizon for this year - reach out! https://t.co/YFxYebDGGm
Especially interesting for me from minute 19, when Natalie Cunningham explains to @nerdCMO how to get approval for new tech to support ABM: do the work without the twch, show results, and THEN introduce the tech to scale.
So many…https://t.co/KVcLAB2u2a https://t.co/4y6km1jzba
Well said Matt Lerner and thanks for sharing :)
Besides the importance of the verb, I think the pronoun is key - from "It" (product) to "You" (customer), indicative of the mind set change our marketing focus needs to make. https://t.co/S41svOOSWi
Talking about ABM, Pernille Fisker ;)
"No one in sales wants to do "demand gen", "ABM" [....] or help with any other marketing campaign if they don't clearly see how: The campaign will impact the pipeline and revenue" https://t.co/cSz3X8nkcP
This is one of those graphs which makes my brain melt with frustration. But then, I've also just recently had a conversation about an "Event" being content too, so not on my best form :D
There are so many topics which seem to be common sense to me which a…https://t.co/qwLijy6HIv
Note that there are only TWO of the seven questions which explicitly mention #metrics
Presenting business data needs to go far beyond the numbers. A dashboard needs to show understanding of what drives the business. That's where it needs to focus. https://t.co/wfhXycAUwa
Always on nurturing to ensure you're top of mind when your audience is ready to buy.
That would be that 95% of your audience that aren't yet thinking of buying.
#demandgeneration#nurturing#marketing#b2b https://t.co/gwHwDWb5Ng
A question for my network:
How many of you have decided NOT to download an interesting piece of content because you're afraid that you'll be immediately identified as a lead and harassed by sales reps afterwards?