Emma Sands

#Digital #content and #analytics fangirl. Working @AmadeusITGroup Teaching Digital Customer Management @ESICMadrid Tweets my own, be they Spanish or English

[Emma Sands @sands304]

Check out my latest article: 10 steps to building a successful demand generation program https://t.co/yUdxGRMDBg via @LinkedIn

[Emma Sands @sands304]

@redmies_oficial cuál es el tiempo medio de respuesta de correos pidiendo ayuda? Mi RedMi Note 12, comprado en vuestra web, va lentísimo y con errores de sistema desde que lo compré en septiembre. Quiero buscar una solución #SOS

[Emma Sands @sands304]

@Lineamadrid avería en riego Princesa de Eboli 24

[Emma Sands @sands304]

I’m happy to share that I’m starting a new position as Head of Customer Engagement and Communication Strategy at Amadeus https://t.co/Vpl198J6RD

[Emma Sands @sands304]

I love companies which show by doing. In this case, https://t.co/vuAMBbEMIv is clearly engaging in what they call Layer #1: Demand Gen and Brand awareness. The "selfless" sharing of educational content of interest to their target audience. #Value
Then com…https://t.co/IkJYOV88an

[Emma Sands @sands304]

"The days we lose are the days our competitors will regret the most" (Toto Wolff interview for Harvard Business Review podcast on Leadership)

My 2 takeaways
- prevent the team getting used to mediocrity when your results are no l…https://t.co/C1pODeFkJ7 https://t.co/ln9Icl5arv

[Emma Sands @sands304]

"The days we lose are the days our competitors will regret the most" (Toto Wolff interview for Harvard Business Review podcast on Leadership)

My 2 takeaways
- prevent the team getting used to mediocrity when your results are no l…https://t.co/DrtDYpLO6A https://t.co/ln9Icl5arv

[Emma Sands @sands304]

"Start your story right before you get eaten by the bear"
Cutting straight to the chase - excellent advice but such a lot of discipline needed to do it!
Brevity is hard, and sacrificing the backstory is a challenge.
Context is comforting and verborrhea d…https://t.co/abpJHTgzDS

[Emma Sands @sands304]

Recommended read from the Jan-Feb edition of Harvard Business Review - from the opening reference to how James T. Kirk torpedoed a task he'd been given at Starfleet Academy, to the idea of defining your boss's job as well, Roger L. Martin, Inc. gives clea…https://t.co/lSaHFEpuve

[Emma Sands @sands304]

Emanuela Saturnino you can reach out to @bfattal for what I'm sure will be an interesting conversation! https://t.co/tuADl3bHMd

[Emma Sands @sands304]

Another candidate for the Corporate T-Shirt slogan business Suseela Kampuie @xbobby76x @RichardGallagh5 Iryna Rudyk Lorenzo Monis What d'ya think? https://t.co/aeJ9kDD6gu

[Emma Sands @sands304]

@RichardGallagh5 thought of you and the campaign flow we saw the other day in Eloqua. #sigh
#Simplification
#ComplexDoesntMeanItsGood https://t.co/FoFtg9G2QO

[Emma Sands @sands304]

For anyone on my digital network looking to expand their experience in Internal Comms by joining a truly multinational global organization, with tons of exciting projects on the horizon for this year - reach out! https://t.co/YFxYebDGGm

[Emma Sands @sands304]

Especially interesting for me from minute 19, when Natalie Cunningham explains to @nerdCMO how to get approval for new tech to support ABM: do the work without the twch, show results, and THEN introduce the tech to scale.
So many…https://t.co/KVcLAB2u2a https://t.co/4y6km1jzba

[Emma Sands @sands304]

Well said Matt Lerner and thanks for sharing :)
Besides the importance of the verb, I think the pronoun is key - from "It" (product) to "You" (customer), indicative of the mind set change our marketing focus needs to make. https://t.co/S41svOOSWi

[Emma Sands @sands304]

Talking about ABM, Pernille Fisker ;)

"No one in sales wants to do "demand gen", "ABM" [....] or help with any other marketing campaign if they don't clearly see how: The campaign will impact the pipeline and revenue" https://t.co/cSz3X8nkcP

[Emma Sands @sands304]

This is one of those graphs which makes my brain melt with frustration. But then, I've also just recently had a conversation about an "Event" being content too, so not on my best form :D
There are so many topics which seem to be common sense to me which a…https://t.co/qwLijy6HIv

[Emma Sands @sands304]

Note that there are only TWO of the seven questions which explicitly mention #metrics

Presenting business data needs to go far beyond the numbers. A dashboard needs to show understanding of what drives the business. That's where it needs to focus. https://t.co/wfhXycAUwa

[Emma Sands @sands304]

Always on nurturing to ensure you're top of mind when your audience is ready to buy.

That would be that 95% of your audience that aren't yet thinking of buying.
#demandgeneration #nurturing #marketing #b2b https://t.co/gwHwDWb5Ng

[Emma Sands @sands304]

A way that get insights on that slippery dang attribution of thought leadership and other awareness content. https://t.co/lw3jWdQuqv

[Emma Sands @sands304]

A question for my network:

How many of you have decided NOT to download an interesting piece of content because you're afraid that you'll be immediately identified as a lead and harassed by sales reps afterwards?