Sarina

Snr Digital PR Manager @ Media Vision | DACH expert

[Moll (she/her) @mollygoffin]

I'm looking to speak to a birdwatching/wildlife expert for an upcoming campaign 🐦‍⬛

Please get in touch at [email protected]

#journorequest

[Moll (she/her) @mollygoffin]

I'm looking to speak to someone from Coventry who's been signed off work due to stress. Please get in touch at [email protected]

[Sarina @sarinadoespr]

@SallyFinestone I know those ultrasounds all too well! Praying we both won’t have any more string accidents 🤞🏻

[Sarina @sarinadoespr]

#prrequest - I'm working with one of the UK's leading retailers, and we are looking for people who have transformed a corner or room in their home into a fitness/wellness oasis. If this is you, DM or email me at [email protected] :) #casestudy #journorequest

[Sarina @sarinadoespr]

#prrequest: Love at second sight - Have you and your partner met in different life stages before meeting again and falling in love? Looking to interview couples on behalf of one of Britain's most renowned menswear brands. Dm or email [email protected]
#journorequest

[Sarina @sarinadoespr]

@TayladaviePR Hi Tayla, feel free to dm me here, that's probably the easiest. Thank you😊

[Sarina @sarinadoespr]

I am looking for people in Affiliate/PR/Marketing to chat about how to align activities across channels - especially earned media and affiliates.

If this is you, or you know anyone, let me know! ♥️
#prrequest

[Natasha Cooper @natashacooper99]

I am aware this is very niche, but wondered if there is any german psychologists that will be able to help in an upcoming campaign. If you know anyone, feel free to reach out. #journorequest #prrequest #Germany

[Sarina @sarinadoespr]

@Abi_May_Jackson Can recommend The Bisexual Agenda

https://t.co/djNLX6Lpbc

[Sarina @sarinadoespr]

@heyitsshivi Hey Shivi, I'm working for M&S, and we'd be more than happy to help - I've just dm'ed you x

[Chloë Charalambous @chloe_charl]

NEW CAMPAIGN: Roam's study of over 40 shows and 10 million lines of dialogue reveals the shows discussing sex, contraception, sexuality & pornography the most in their dialogue - https://t.co/NIV43CZlBZ
@BBCNews @NetflixUK @PrimeVideo

[Sarina @sarinadoespr]

5. It’s in the details
This one seems obvious, but some mistakes happen faster than you can say "Deutschsprachiger Markt". If you pitch to all three countries of the DACH market, remember to use the correct currencies and links.

[Sarina @sarinadoespr]

After my previous post about DPR in the DACH market, I’ve put together 5 tips that will help you navigate working in this market. A thread 👇

#digitalpr #dach

@thisisnovos @justdigitalpr @DigitalPr_de

[Sarina @sarinadoespr]

4. Don’t oversell on targets
Set appropriate goals and targets – manage your client’s expectations by setting lower targets than you would for the UK market.

[Sarina @sarinadoespr]

@thisisnovos @justdigitalpr @DigitalPr_de 3. Educate your team and celebrate yourself
Working in the DACH market can be trickier than in other markets. Share the challenges you’re facing with your team, so everyone can celebrate your successes, knowing how much work went into them.

[Sarina @sarinadoespr]

2. You might need to *talk* to journalists
Something my UK DPR colleagues have literally never done, but don’t be surprised if journalists want to speak to you on the phone.

[Sarina @sarinadoespr]

1. Be early, be patient
Lead times are often longer, even for online media. If you are pitching for a special event or date, send your pitch about 3-5 weeks in advance.

[Sarina @sarinadoespr]

Have you ever wondered how Digital PR works in Germany and the DACH market?

In my very first @thisisnovos blog post, I’m explaining the differences between the markets and their media landscape in comparison to the U.K.

https://t.co/Kf7J9PAQhR