Saurebh

info businesses

[Saurebh @saurebh]

👋 Hi, I’m Saurebh.

I build and sell digital products.

Here’s how I got here 👇

2022:
Started freelancing.
No audience. No team. No fancy business.

Just learning how to get clients, sell, deliver and make money online.

2023:
Went deep into ecommerce and retention.

Started working with DTC brands and eventually worked across 100+ brands, contributing to $20M+ in client revenue.
I learned how to sell.

But I also learned something I didn't like:

When you sell a service, you sell your time.

2024:
Started looking for leverage.

Products. Offers. Distribution.

How could I take what I'd learned and turn it into something people could buy without me being involved in every transaction?

2025:
Launched Retainer/OS.

A digital product built around helping freelancers land USD clients.

500+ customers later, I knew I wanted to play a different game.

Not just building for clients.
Building for myself.

2026:
Going all-in on info businesses.

Building products.
Testing offers.
Growing distribution.

The goal: 8 figures.

No guru shit.
No pretending I've already made it.

Just building, selling and showing the numbers.
This account is the record.

[Saurebh @saurebh]

the 3 types of info products that sell best on X:

1. playbooks: "how to get X result in Y days"
2. templates: "copy this and save 10 hours"
3. swipe files: "the 100 hooks that worked"

all 3 can be built in a weekend with AI

[Saurebh @saurebh]

the simplest business I know:

find what people already buy

make a smaller, faster version

tell people every day

everything else is detail

[Saurebh @saurebh]

6 rules I follow for every post:

1. the first line has to stop the scroll
2. one idea per post
3. one line per thought
4. no word I wouldn't say out loud
5. a clear next step at the end
6. if it's boring to write, it's boring to read

[Saurebh @saurebh]

stop asking "what should I sell?"

ask "what do people in my niche already pay for?"

then make a smaller, faster version

[Saurebh @saurebh]

what a sale looks like in my business:

1. someone sees a post
2. they comment
3. they get a DM with a free guide
4. they read it
5. they see a $47 product
6. they add a $27 bump at checkout
7. they get 7 days of emails
8. some buy the next thing

I didn't talk to anyone

[Saurebh @saurebh]

recycling posts isn't lazy

your followers see a fraction of what you post

your best post from 3 weeks ago is new to most of them

new hook. same idea. post it again.

[Saurebh @saurebh]

the order matters more than the effort

wrong order:
course → website → logo → followers → content → sales

right order:
buyer → daily posts → $27 product → comments → DMs → sales → course

most people spend 6 months on the wrong order

[Saurebh @saurebh]

you don't have a traffic problem

you have a "nobody knows what to do after reading your post" problem

[Saurebh @saurebh]

you don't need any of this to sell an info product:

✗ 10K followers
✗ a website
✗ a logo
✗ a team
✗ a finished course

you need:

✓ 1 buyer
✓ 1 problem
✓ 1 small product
✓ 1 post a day

[Saurebh @saurebh]

what running an agency taught me about selling info products:

1. the offer matters more than the ad
2. speed to lead wins
3. track every step or you're guessing
4. your best customer already got a result

[Saurebh @saurebh]

how I write a week of X posts in 1 hour:

1. save the 20 best posts in my niche (15 min)
2. note each one's hook and format, not the words (10 min)
3. AI drafts 15 posts in my voice (15 min)
4. delete every line that sounds fake (20 min)

AI writes fast

you make it true

[Saurebh @saurebh]

the "post 10 times a day" advice is backwards

post 2 times a day

make them both good

[Saurebh @saurebh]

the 4 numbers I check every morning:

1. reply rate: replies ÷ views
2. opt-in rate: opt-ins ÷ DMs
3. buy rate: sales ÷ opt-ins
4. revenue per post

likes and followers aren't on the list

[Saurebh @saurebh]

the difference between posts that get likes and posts that get buyers:

likes: tips, quotes, motivation

buyers: a specific result + a clear next step

both matter. only 1 pays.

[Saurebh @saurebh]

how to build a $47 product in one weekend:

saturday
1. pick 1 result your buyer wants
2. list the 7 to 10 steps to get there
3. AI drafts each step as a chapter
4. add your stories and mistakes

sunday
5. lay it out in one clean template
6. make a cover in Canva
7. write the sales page
8. put it on Whop

monday you're open for business

[Saurebh @saurebh]

the best marketing in 2026 is a real dashboard

everyone's posting rented cars and cropped screenshots

show your actual numbers and you stand out by default

[Saurebh @saurebh]

the info products stack I'd use if I started today:

→ X for distribution
→ Claude for writing
→ Canva for covers
→ Whop for checkout
→ TweetHunter for scheduling
→ Google Sheets for tracking

total cost is less than one dinner out a week

[Saurebh @saurebh]

I did $97K+ in under 6 months selling info products

5 things nobody tells you:

1. the product takes 2 days. posting every day is the real work
2. one clear CTA beats 10 tips
3. a $47 product outsells a $497 one at the start
4. the DM closes, not the sales page
5. old posts are new to most of your followers

[Saurebh @saurebh]

7 things I'd do differently if I started selling info products today:

1. start with a $27 product, not a $497 course
2. post every day from day 1
3. ask for a comment on every post
4. reply under big accounts for an hour a day
5. track replies, not likes
6. recycle the winners every 3 weeks
7. stop rewriting the same post 5 times

[Saurebh @saurebh]

AI won't replace you

someone using AI to ship a product every weekend will