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https://t.co/eXsPcCCTyK via @kit
Audit your Google Ads account in 20 minutes without getting lost in 100 metrics:
1. Search Impression Share
2. Conversion Value / Cost
3. Search Terms Quality
4. Cost per Qualified Lead
5. Landing Page Conversion Rate
Fix the signals, and let the algorithms handle the rest.
Being everywhere is a trap.
Be obsessively excellent in a couple of channels that actually reach your decision-makers.
That's the unfair advantage most people are still ignoring.
@PPCKirk AI doesn't "create something new." It collects fractions from its choices, and then repairs those fractions into one. It's NOT creativity, it's just jotting down fractions from other people's work. We can't identify fractions because the data it uses is vast.