The sauce is still the same as it always was
- Know your customer
- Write ads that speak to them
- Produce ads in formats native to platform
- Have a cold friendly offer
- Optimise your business for LTV
-Scale your ads according to your LTV not your day one revenue
There is too much noise, too many new toys to play with and I honestly have abdicated from most of it
And funny enough we’re doing better than ever just sticking with the basics and not getting distracted
Whenever I see something new being hyped I just think about the above and if it will actually help me get better in any of these areas, if not I just don’t bother
Everyone’s found a new software that is a “game changer”, a new prompt that will “change your life” etc
Yet I haven’t seen many people really scale with all this stuff
In fact, the timeline looks down bad from what I see
The cost of operating is lower than ever, the speed to ship is faster than ever yet your revenue is flat.
Maybe the bottleneck was never the speed to get stuff out the door or get it done cheaper?
Maybe it’s always been quality and everything you’re putting your focus into right now does not increase quality?
Hosted a $3B Ecom event in Marrakech.
160 Ecom brand owners flew out
18 year olds doing $100k days
Some dudes even doing 8 figures a month
We spent months planning this. Tickets were Evolve only, but they sold out and people were paying resale prices just to get in.
Says a lot about the community we’ve built.
9-figure brand owners on stage. Someone even gave away a Rolex lol.
Just a bunch of young dudes figuring out how to take over, and the people already at the top helping them get there.
Hard to explain what it feels like being in a room like that.
Vlogged the entire 4 days - the prep, what went down inside, and what a room of Ecom guys doing $3B/year combined actually looks like.
Full vlog in the comments.
Je vois tt le monde se faire hold / ban Shopify Payments en ce moment, tout ceux qui sont dans cette situation envoyez un dm, j’ai une solution, j’me suis faite bloqué 50k y’a 2 semaines 🙏🏼
Ecom is cracked right now
It feels like 2021/22 again
I think we’ll look back on this time in a few years to come and call it “the good days”
We’re living in a time right now where it’s never been easier to launch stores & hit huge scale FAST
If you’re in the game, you know some of the stores
0-8 figures/month & some of these brands launched less than a year ago
Then you do a deep dive into their funnels & it’s sheer creative volume driven by AI
LP’s are one shot manus prompts
They’re running 100k/days with a few editors & VA’s
It’s crazy what’s there for the taking & the the playbook is right in front of us all
Look at medvi, billion dollar company driven purely by huge creative output using AI authority figures with whitelisted pages
The barrier has never been easier to hit 1m+ months
Get a higgsfield account, build some solid workflows for high creative output, and dial in on one market with a huge tam & learn it like the back of your hand
Move like a fucking savage, go deep into your angles, avatars etc - push messaging across different formats
Have an obsessive love for the game, execute relentlessly & it’s hard not to lose
Don’t waste this opportunity