Per-subscriber personalisation accounts for the interests of each subscriber individually, similar to what @Netflix and @Spotify offer. @scashyap https://t.co/yJavqEtn6D
Because different e-mail solutions may exclude subscribers when sending to a mailing list, comparing open and click rates directly is not always accurate. https://t.co/o5Dj1ZSEw2 @scashyap
Like many, I had left Threads for dead when their downloads dropped off last summer, but recently checking its traction, I was surprised to see their MAUs have grown to ~160M, half that of @X and monthly downloads ~double, which means Threads is on a trajectory to surpass X
On average, @Facebook pages posting photo posts saw an increase in impressions of around 114%, while engagement increased by around 100%. @scashyap https://t.co/36bAMkO8JP
Publishers surveyed by @EchoboxHQ believe video-first social media platforms like TikTok (52%) and YouTube (47%) will be more important to them this year than last. https://t.co/ReZuoYDTaT @scashyap
Maybe my favorite feature we’ve ever shipped:
Pinch on any website in the Arc Search app — like you’re pinching 🤏 to zoom out — and we’ll fold it down (origami-style) to summarize the page for you!
Feels SO GOOD & saves so much time when people text you links on the go!
Annual planning tip: Don't let flashy AI derail your roadmap. AI is a tool, not a magic fix. Look beyond buzzwords; focus on solving user problems. Rushing to implement 'AI' doesn't guarantee success. Prioritize solutions that truly benefit your users in 2024.
✈️ We're officially at the #ONA23. Simran Cashyap, our VP of Product, will be giving a talk on the changing landscape of social media and how publishers can master online traffic 💻 Learn more at https://t.co/Li25fUpQrK
We can't wait to see you!
In a time of flux, new publisher survey aims to shine a light on the year ahead
https://t.co/sNxNZe05Ir
AI-powered publishing tech company @EchoboxHQ is running its third annual Publishing Trends survey #publishing