Simran Cashyap

VP Product @EchoboxHQ. Dad. Investor.
@LBS @imperialcollege

[INMA @INMAorg]

Per-subscriber personalisation accounts for the interests of each subscriber individually, similar to what @Netflix and @Spotify offer. @scashyap https://t.co/yJavqEtn6D

[INMA @INMAorg]

Because different e-mail solutions may exclude subscribers when sending to a mailing list, comparing open and click rates directly is not always accurate. https://t.co/o5Dj1ZSEw2 @scashyap

[Simran Cashyap @scashyap]

Unbelievable if it turns out to be true...

[Amy Wu Martin @amywumartin]

Like many, I had left Threads for dead when their downloads dropped off last summer, but recently checking its traction, I was surprised to see their MAUs have grown to ~160M, half that of @X and monthly downloads ~double, which means Threads is on a trajectory to surpass X

[INMA @INMAorg]

On average, @Facebook pages posting photo posts saw an increase in impressions of around 114%, while engagement increased by around 100%. @scashyap https://t.co/36bAMkO8JP

[INMA @INMAorg]

Publishers surveyed by @EchoboxHQ believe video-first social media platforms like TikTok (52%) and YouTube (47%) will be more important to them this year than last. https://t.co/ReZuoYDTaT @scashyap

[Simran Cashyap @scashyap]

💖💖💖

[Josh Miller @joshm]

Maybe my favorite feature we’ve ever shipped:

Pinch on any website in the Arc Search app — like you’re pinching 🤏 to zoom out — and we’ll fold it down (origami-style) to summarize the page for you!

Feels SO GOOD & saves so much time when people text you links on the go!

[Simran Cashyap @scashyap]

Brits discuss cake 3 times more than salad https://t.co/pqMkJRweQW

[Simran Cashyap @scashyap]

Reading 10 books, puts you in the top 18% 📖

https://t.co/unzsT5TWv8

[Blake Robbins @blakeir]

Tab Zero is way more impressive than Inbox Zero

[Simran Cashyap @scashyap]

Is data the new oil again?

[Melissa Perri @lissijean]

Annual planning tip: Don't let flashy AI derail your roadmap. AI is a tool, not a magic fix. Look beyond buzzwords; focus on solving user problems. Rushing to implement 'AI' doesn't guarantee success. Prioritize solutions that truly benefit your users in 2024.

[Ashley Hoffman @_AshleyHoffman]

“With newsletters, you own the audience.” Newsletters will become increasingly important says, @scashyap

[Echobox @EchoboxHQ]

✈️ We're officially at the #ONA23. Simran Cashyap, our VP of Product, will be giving a talk on the changing landscape of social media and how publishers can master online traffic 💻 Learn more at https://t.co/Li25fUpQrK

We can't wait to see you!

[Simran Cashyap @scashyap]

Bad for whom? https://t.co/nMOPiwe5XC

[Simran Cashyap @scashyap]

RT @EchoboxHQ: Hearst Italia, a major Italian magazine publisher turned to Echobox to revamp their email newsletter strategy with great suc…

[Dr Milan Milanović @milan_milanovic]

To replace programmers with AI, clients will need to accurately describe what they want.

We’re safe.

#softwareengineering #programming

[Simran Cashyap @scashyap]

We’re rapidly entering the age of TL;DW: “too long, didn’t write.” @tomfishburne

https://t.co/gDMg4S2BRk

[Simran Cashyap @scashyap]

Minimum Viable Prompt is the new MVP 🤖

[Mx3: What's New in Publishing @wnip]

In a time of flux, new publisher survey aims to shine a light on the year ahead
https://t.co/sNxNZe05Ir
AI-powered publishing tech company @EchoboxHQ is running its third annual Publishing Trends survey #publishing

[Simran Cashyap @scashyap]

So with the Netflix Standard plan - you can watch in HD? 📺