Schema App

Enabling digital marketing teams with a marketing knowledge graph powered by Schema Markup to drive AI initiatives.

Visit our site to stay agile in search ⬇️

[Schema App @schemaapptool]

Our team is at SMX Advanced this week! Come see us at Booth #33 to talk about AI search and how brands can improve visibility in AI search.

+ catch @marthavanberkel's session:
Schema App: Brand Control and Visibility for AI and the Agentic Web
📅 Fri, June 5 @ 12:10 - 12:25pm ET

[Schema App @schemaapptool]

In parts 3 & 4 of his 5-part series, Our CTO, @vberkel, explores why most AI SEO tactics are unlikely to compound over time, and why the long-term advantage is shifting toward knowledge infrastructure.

📖 Part 3: https://t.co/YFMqJwhmyl

📖 Part 4: https://t.co/S1VRkWJsYg

[Schema App @schemaapptool]

Join us for a webinar on why semantic understanding is becoming foundational infrastructure for the AI era.

We’ll also explore NLWeb, Microsoft’s open protocol for making websites conversationally queryable by humans and AI agents.

Learn more + register👉https://t.co/qQGbx4j2Hs

[Schema App @schemaapptool]

In the first two articles of his series, @vberkel explores how structured data is foundational infrastructure rather than an SEO tactic, and why entity governance is emerging as a critical layer for AI visibility.

📖 To read the series, start here: https://t.co/ppus5PlL00

[Schema App @schemaapptool]

At SMX Advanced, @marthavanberkel will be presenting:

🎤 Schema App: Brand Control and Visibility for AI and the Agentic Web
📅 Friday, June 5 | 12:10 - 12:25pm

+ Catch Martha on the Ask the Experts: SEO Unfiltered panel Fri, June 5 at 2:45pm.

[Schema App @schemaapptool]

The SEO community spends a lot of time debating the semantics of things 😅

So for SMX Advanced next week, you can pick your side & make it known by grabbing a button at our booth!

Come grab one at the Schema App booth #33 (or argue with us about it).

[Schema App @schemaapptool]

Schema App will be at @SMX Advanced June 3–5, 2026

Attending? Don’t miss @MarthavanBerkel’s presentations:

📣Schema App: Brand Control and Visibility for AI and the Agentic Web
Friday, June 5 | 12:10 - 12:25pm

📣Ask the Experts: SEO Unfiltered
Friday, June 5 | 2:45 - 3:15pm

[Schema App @schemaapptool]

Part 3 of @vberkel 5-part series is live: The Shift from AI SEO Tactics to Knowledge Infrastructure

The brands that win in AI search won’t be the ones publishing the most content. They’ll be the ones with governed data and a clear source of truth.

🔗 https://t.co/kmgNWPixJB

[Schema App @schemaapptool]

We’re hiring a Full Stack Developer to help build intuitive, performant, and scalable applications across our systems.

Join a collaborative team to deliver robust features & maintain secure, testable, and well-documented code.

Learn more & apply today 👉 https://t.co/ZTn2rfqhoH

[Schema App @schemaapptool]

Heading to @SMX Advanced 2026 in Boston? Catch @marthavanberkel for her sessions:

Schema App: Brand Control and Visibility for AI and the Agentic Web
Friday, June 5 | 12:10 - 12:25pm ET

Ask the Experts: SEO Unfiltered
Friday, June 5 | 2:45 - 3:15pm ET

+ Stop by our booth #33!

[Schema App @schemaapptool]

Google deprecated FAQ rich results.

Our take: FAQ markup became overused because teams optimized for the SERP feature rather than the underlying goal: help machines understand content.

Search shifted from optimizing presentation→understanding.

🔗 https://t.co/y5StOP38J1

[Schema App @schemaapptool]

In Part 2 of his 5-part series, our CTO @vberkel explores why entity governance is becoming the missing layer in AI-ready content systems and what brands need to do to build trust with AI search and emerging agents.

Read the article here 👉 https://t.co/uXTDYITRlV

[Schema App @schemaapptool]

After attending Google Search Central Live Toronto, @marthavanberkel recapped the biggest insights, signals, and shifts discussed at the event, including what Google emphasized about AI search, content understanding, and structured data.

Read the recap👉 https://t.co/HuIisPnYWI

[Schema App @schemaapptool]

Our CEO, @marthavanberkel, will be speaking at the upcoming SEOFOMO x WhitePress Free Meetup in Boston on June 2.

She'll join a panel discussion on the latest in SEO & AI search, alongside other experienced professionals in the field.

Join us for free👇
https://t.co/N6b3JTjbCl

[Schema App @schemaapptool]

The actionable lessons at @marthavanberkel's #HMPS workshop led to one consistent realization:

💡 Most organizations don’t lack content; they lack a clear, governed way for AI to understand it.

Thanks again to everyone who joined and contributed to such a meaningful discussion.

[Schema App @schemaapptool]

📍Are you at Swaay. Health Live today? If so, we would love to see you!

Stop by Booth #6 today or tomorrow to connect with our team and see what we're innovating to help healthcare organizations prepare for the agentic web.

[Schema App @schemaapptool]

We’re seeking a part-time Bookkeeper to support accurate, timely, and disciplined financial operations across our day-to-day transactions.

Learn more about the role & apply today 👇
https://t.co/UPrKN8fx4Y

[Schema App @schemaapptool]

AI agents are already browsing, evaluating, and making decisions on behalf of users. This changes how your brand is discovered and chosen.

Is your content ready to be actionable?

Download our eBook to learn how to prepare for the Agentic Web 👉 https://t.co/jE8WEVQKpr

[Martha van Berkel @marthavanberkel]

Schema tshirt anybody? Thanks @rrlevering for being such a great schema markup advocate! #SEO #GEO @schemaapptool

[Martha van Berkel @marthavanberkel]

“JavaScript is fine” we know how to crawl it. Google Search Central Toronto #SEO #GEO @schemaapptool