Lumar (formerly Deepcrawl)

Find, prioritize, and fix website issues at scale — it’s easy with Lumar.

[Lumar (formerly Deepcrawl) @lumarhq]

You can track Google rankings and still have no idea what ChatGPT says about your brand.

Lumar GEO Studio adds AI answer tracking: brand mentions, cited pages and competitor comparisons.

See how it works:
https://t.co/25rTCpxNTO

[Lumar (formerly Deepcrawl) @lumarhq]

What does ChatGPT say about you? What about Perplexity and Google AI Overviews?

Lumar GEO Studio Growth tracks all three so you can compare mentions, citations and competitors by engine.

See what’s included:
https://t.co/SsA0yOL3T2

[Lumar (formerly Deepcrawl) @lumarhq]

@TessarNa70 Good point. We actually ask the agent to consider the context rather than simply turn an isolated query into a question. That helps disambiguate intent, although it doesn't eliminate uncertainty entirely.

[Lumar (formerly Deepcrawl) @lumarhq]

People are finding your page. Does it answer their question?

Lumar turns Search Console queries into questions and checks which your content answers, partly answers or misses.

Make real demand part of your brief:
https://t.co/bifJZgISCX

[Lumar (formerly Deepcrawl) @lumarhq]

Slopsquatting is hilarious.

Generative AI hallucinates a package that doesn't exist.

Hackers publish a malicious package under that name.

The vibe coder blindly installs it and compromises the company's codebase.

It's not the generative AI's fault.

It's the degenerate YOU's fault.

Be careful out there when vibe coding your next SEO idea.

[Lumar (formerly Deepcrawl) @lumarhq]

An AI visibility report should let you check the evidence.

Lumar GEO Studio lets you read recorded answers, inspect brand mentions and open the cited URLs. We also publish the metric definitions.

See how the numbers work:
https://t.co/uzWP4rTl66

[Lumar (formerly Deepcrawl) @lumarhq]

A product page shouldn't be judged like a how-to guide.

Lumar's semantic recall eval checks topic coverage against the page's intent, then flags the missing aspects that matter.

Find the relevant gaps:
https://t.co/bifJZgJqsv

[Lumar (formerly Deepcrawl) @lumarhq]

Which pages should your team update first?

Lumar GEO Studio assesses content freshness, how quickly the topic is changing, and how time-sensitive its queries are, with recommendations for what to update.

See the analysis:
https://t.co/25rTCpxNTO

[Lumar (formerly Deepcrawl) @lumarhq]

Schema can be valid and still tell the wrong story.

Lumar's SchemaMainEntity compares what a page is about with the main entity its markup declares.

Find where the two disagree:
https://t.co/6R3BXvK1MH

[Lumar (formerly Deepcrawl) @lumarhq]

Which sections help your reader, and which get in the way?

Lumar evaluates specificity, completeness, accuracy, clarity and purpose, then suggests changes to individual sections.

Give your next edit a clear brief:
https://t.co/bifJZgISCX

[Lumar (formerly Deepcrawl) @lumarhq]

Your homepage might not be the page AI cites.

Lumar GEO Studio shows the exact URLs used as sources, the prompts they appeared in, and how often they were cited.

Find which pages represent your brand in AI search:
https://t.co/1GcjBOWdy2

[Lumar (formerly Deepcrawl) @lumarhq]

A polished page can still miss the point.

Lumar's content evals check focus, topic coverage, real search questions and competitive differentiation, with recommendations for edits.

See what your pages are missing:
https://t.co/bifJZgJqsv

[Lumar (formerly Deepcrawl) @lumarhq]

If your page repeats what every competitor says, what does it add?

Lumar GEO Studio compares it with top-ranking pages and identifies overlapping content, missing information and distinctive material.

Explore Content Uniqueness:
https://t.co/SsA0yOKw3u

[Lumar (formerly Deepcrawl) @lumarhq]

People are finding your page. Does it answer their question?

Connect Search Console to Lumar GEO Studio to see which queries your page answers, partly answers or misses, with suggestions for what to add.

Explore Growth:
https://t.co/SsA0yOL3T2

[Lumar (formerly Deepcrawl) @lumarhq]

“Improve your content” is a vague brief.

Lumar GEO Studio evaluates individual sections for clarity, accuracy and specificity, then recommends changes. It also flags gaps in topic coverage.

See the page analysis:
https://t.co/25rTCpylJm

[Lumar (formerly Deepcrawl) @lumarhq]

This aligns with something we've been exploring at Lumar: https://t.co/Faq4OCGxIw

There's good evidence that publishing quality content across authoritative third-party sources increases the likelihood of favourable AI citations.

What's far less clear is whether those citations translate into meaningful commercial outcomes, and how reliably we can measure that impact.

GEO isn't necessarily a waste of time, but we need to separate influence, visibility and actual business value.

[Lumar (formerly Deepcrawl) @lumarhq]

An AI answer can recommend your product, mention it as an alternative, or raise a concern.

Lumar GEO Studio evaluates how your brand is described, including its role, prominence and sentiment.

See what AI is saying about you:
https://t.co/1GcjBOVFIu

[Lumar (formerly Deepcrawl) @lumarhq]

When a buyer asks ChatGPT for a product like yours, does your brand make the shortlist?

Lumar GEO Studio shows the answer, the brands mentioned and the sources cited.

Check your brand with a free ChatGPT scan:
https://t.co/1GcjBOVFIu

[Lumar (formerly Deepcrawl) @lumarhq]

Our free agentic scanner update: Each scanned page now shows which crawlers robots.txt blocks from it, and whether it hides a noindex from Google.

https://t.co/ECWMw8jhWF

[Lumar (formerly Deepcrawl) @lumarhq]

Agree, and I'd go further. Search volume and keyword difficulty were always estimates of demand. You can observe demand instead.

I've automated a system for this, inspired by some of @aleyda's research:

- Start from the buyer's decisions, not keywords. What does someone have to decide before they buy in this category?
- Ask those questions where people now ask them: Google and AI answers. Record who gets shown and which pages get cited.
- The opportunities are where competitors win on independent sites (reviews, comparisons, roundups) and you're absent.
- Each one becomes a single action with a question to re-run, so you can see whether you moved.

No volume estimates anywhere. Happy to show it to you, and I'd value your feedback to improve it.