Susan Burton

Susan Burton, CEO, mother, entrepreneur, with a mission to help schools create kinder communities.

[Susan Burton @schoolclasslist]

Closing thought on summer camps as a series.
Every school we work with knows how to take the booking. The bit that separates the schools who convert from the schools who don't is what happens in the fortnight between.

[Susan Burton @schoolclasslist]

For admissions heads thinking about pipeline this autumn.
The warmest prospects you'll meet this year are already on your campus in July and August.
The question is whether they leave feeling like part of the school, or like a customer who's just had a two-week transaction.

[Susan Burton @schoolclasslist]

May 2026 ISBA Guidance on Parent WhatsApp Groups
https://t.co/5fNFfrTV3K

[Susan Burton @schoolclasslist]

The strongest argument for taking summer camp parents seriously isn't in the revenue line.
It's in this.

[Susan Burton @schoolclasslist]

A pattern we've seen build over the last twelve months.
Started with a handful of Swiss boarding schools last summer. This year it's UK schools, European schools, and more international enquiries every week.
The ask is always the same.

[Susan Burton @schoolclasslist]

Something we keep noticing as our schools set up summer camp communities.
The contrast between how term-time belonging gets built and how summer belonging gets handled is sharper than most schools realise.
How are your camp parents being looked after this summer?

[Susan Burton @schoolclasslist]

Beyond the booking: building parent community for school summer camps
https://t.co/tDyGyFplbp

[Susan Burton @schoolclasslist]

The school photo problem just changed
https://t.co/baclDnPHVD

[Susan Burton @schoolclasslist]

When the parent on your mailing list isn't a parent
https://t.co/qFCZe3aUCf

[Susan Burton @schoolclasslist]

Why your Parent Community is the only Defensible Asset you have left.
https://t.co/3mWGH2Mzpd

[Susan Burton @schoolclasslist]

How to Price Your School Events: The Four Models That Actually Work
https://t.co/z0Ljcz4NFq

[Susan Burton @schoolclasslist]

The New School Social: What's Trending in Spring 2026
https://t.co/r1H6k9v0lY

[Susan Burton @schoolclasslist]

The New Parent Association: 5 Trends Shaping PTAs in 2026
https://t.co/szK8IeGn1u

[Susan Burton @schoolclasslist]

Classlist Breaks Into Top 30 of the UK’s Most Innovative EdTech Companies
https://t.co/W5PFX1duQ9

[Susan Burton @schoolclasslist]

The Efficient School Nobody Wants to Join
https://t.co/Q6YtBAmQZX

[Susan Burton @schoolclasslist]

Why Managing Your Community Is Your Best Defence Against Complaints
https://t.co/ANmDP9REGs

[Susan Burton @schoolclasslist]

Transforming School Engagement: Parent Event Trends for 2026
https://t.co/vsWOiSknJ6

[Susan Burton @schoolclasslist]

Beyond Integration: Why the Future is About Connection, Not Just Pipes
https://t.co/0X7E0ahfsF

[Susan Burton @schoolclasslist]

Whether you're a PTA chair juggling a million fundraising ideas, a Parent Liaison Officer or a Class Rep keeping parents connected, you've been the heartbeat of your school communities in 2025. And wow, have you made an impact. We're looking forward to supporting you in 2026.

[Susan Burton @schoolclasslist]

Why Schools Need More Mess: The Case for Friction in Parent Communities
https://t.co/UEfyLN5UiZ