Adam McNamara

An #animation specialist working in #scicomm (science communication) #citizenscience. I'm a #neuroscientist, occasional painter and #bamboo lover.

[Francesca Albanese, UN Special Rapporteur oPt @FranceskAlbs]

"I lost my daughter, but I did not lose my humanity".

"I found in this global love a letter from God"

"Save Gaza, before it dies".

Hind Rajab's mama.

[Adam McNamara @sciencesplained]

@MartinSLewis Living in France, it's great tbh.

[Adam McNamara @sciencesplained]

@AyoCaesar Still no mention of this on the BBC etc., even as Spain and Italy announce military ships being deployed.

[Adam McNamara @sciencesplained]

Loss of statistical power. Trial extensions. Reduced inclusion.
These are common downstream effects of low engagement in recruitment.
This tool lets you model those impacts.
🔗 https://t.co/ayEN8r19h9
#PatientsEU2025 #TrialDelays #ClinicalTrials

[Adam McNamara @sciencesplained]

If you’re following up on ideas from #PatientsEU2025, here’s a practical next step:
Use this tool to estimate how communication decisions affect cost per participant and trial length.
🔗 https://t.co/ayEN8r19h9
#PatientsEU2025 #RecruitmentStrategy #PatientCentricity

[Adam McNamara @sciencesplained]

Delays, under-recruitment, and missed targets often have shared roots:
— Poor initial contact
— Inaccessible materials
— Underinvested communication
This tool helps quantify those effects.
🔗 https://t.co/ayEN8r19h9
#PatientsEU2025 #HealthComms #TrialRecruitment

[Adam McNamara @sciencesplained]

Retention costs are visible. Recruitment costs often aren't.
This tool connects underinvestment in early media with measurable downstream costs.
🔗 https://t.co/ayEN8r19h9
#PatientsEU2025 #RecruitmentStrategy #RetentionMatters

[Adam McNamara @sciencesplained]

Everyone at #PatientsEU2025 is talking inclusion.
But are your recruitment materials accessible, representative, and motivating?
You can estimate the impact of getting it right — or not.
🔗 https://t.co/ayEN8r19h9
#PatientsEU2025 #PatientEngagement #ClinicalTrials

[Adam McNamara @sciencesplained]

Low recruitment rates affect more than your timelines:
— Statistical power
— Data quality
— Future funding
This calculator helps model the cumulative impact.
🔗 https://t.co/ayEN8r19h9
#PatientsEU2025 #ClinicalResearch #TrialDelays

[Adam McNamara @sciencesplained]

Poor engagement materials can lead to:
— Lost applicants
— Increased staff time
— Lower recruitment rates
— Delayed milestones
You can estimate how these affect costs and timelines:
🔗 https://t.co/ayEN8r19h9
#PatientsEU2025 #RecruitmentStrategy #ClinicalTrials

[Adam McNamara @sciencesplained]

Unclear or inaccessible trial materials increase site workload, reduce inclusion, and create delays.
This tool helps estimate those impacts based on real trial cost factors:
🔗 https://t.co/ayEN8r19h9
#PatientsEU2025 #HealthComms #TrialRecruitment

[Adam McNamara @sciencesplained]

Recruitment delays aren’t always about poor planning — sometimes they reflect poor communication.
This calculator shows how overlooked engagement steps create costly bottlenecks.
🔗 https://t.co/ayEN8r19h9
#PatientsEU2025 #PatientEngagement #ClinicalResearch

[Adam McNamara @sciencesplained]

Many trial budgets underestimate the cost of under-recruitment and late retention efforts.
Use this tool to explore how early investment in media affects outcomes.
🔗 https://t.co/ayEN8r19h9
#PatientsEU2025 #TrialDelays #RecruitmentStrategy

[Declassified UK @declassifiedUK]

🚨BREAKING -- Declassified managed to locate and question the head of Britain's military, Admiral Tony Radakin, about the intelligence his military is sharing with Israel.

[Adam McNamara @sciencesplained]

@AbubakerAbedW Look forward to hearing you commentate the footy

[Adam McNamara @sciencesplained]

Recently created a video kicking off the work @ucddublin on creating Greener Clinical Trials, visit the site here: https://t.co/UMVSAvtIem Get in touch if you need #scicomm #animation

[Adam McNamara @sciencesplained]

Recent work with Sonali Shah and University of Nottingham medical school.

[Adam McNamara @sciencesplained]

This weeks Voice of #CerebralPalsy for @NeverLetDreamGo of @MedicineUoN of @UniOfNottingham visit the website https://t.co/DqGaRkOHgG for more on #DisabilityRights and Choices for Women with #CP @scope @icpssocial @cpsupportgroups @CPRN_org @yourcpf @WorldCPDay

[Adam McNamara @sciencesplained]

This week's Voices of #CerebralPalsy for @NeverLetDreamGo of @MedicineUoN of @UniOfNottingham visit the website https://t.co/DqGaRkOHgG for more on #DisabilityRights and Choices for Women with #CP @scope @icpssocial @CPRN_org @yourcpf @UCPnational @WorldCPDay @CPteaching1