Brands love talking about themselves. You need figure out what your audience’s biggest fears and needs are - “and walk a mile in their shoes”. So true. Group think is a constant battle. #scmswe#contentmarketing
”Content marketing are two words. You not only have to create great content, you need to know how to market it.” @jeffbullas gives the audience at #scmswe the reminder of what should be, but not always is, number one in #contentmarketing
Last up on Super Content Marketing 2018 is our second keynote speaker @jeffbullas. He's sharing 3 key pillars to successful #contentmarketing on the social web. #scmswe
@markusnieminen @kirsipiha @jaakko_liikanen Tukholmassa #scmswe seminaarissa aihe on juurikin stagella by @skanska'n Caitriona O'Connor. Purposeen on myn mielestä helpompi sitoutua kuin visioon.
To bring purpose to your content marketing, consider what “a better society” means to all your audiences/stakeholders. Good stuff from @CaitrionaJOC@SkanskaUSA#scmswe
Sisältömarkkinoinnin seminaarit jatkuvat tällä viikolla Tukholmassa. #TeamSomeco’sta paikalla @MikkoVieri, @KatjaMikkola ja @eleonorelundell. Seuraa #scmswe, myöhemmin tulossa myös blogitekstin muodossa koonti seminaarin parhaista paloista.