Susan Suggs, APR

Writer, strategic marketing, communications, public relations

[Rony @Ronycoder]

INSTEAD OF WATCHING AN HOUR OF NETFLIX.

This 60-minute MIT lecture will teach you more about building companies than every startup book you've read combined.

Bookmark it and give it an hour, no matter what.

[CyrilXBT @cyrilXBT]

A MIT professor gave a 1-hour lecture in 2019 that has 18 million views.

He died 5 months after recording it.

It was his final gift to the world.

Patrick Winston taught at MIT for 50 years.

The smartest engineers on earth sat in his classroom.

And he spent his last lecture teaching them the one skill their degrees never covered.

How to speak.

15 lessons that will change how you communicate forever:

Never open with a joke. Your audience is not ready to laugh yet. Open with a promise of what they will know by the end.

Your ideas are like your children. You are too close to them. What is obvious to you is invisible to everyone else. Explain the obvious.

The 5-minute rule: the first 5 minutes of any talk determine whether people will listen for the next 55. Spend more time on your opening than anything else.

Repeat your most important idea 3 times in 3 different ways. Once is never enough.

Build a fence around your idea. Tell people what it is NOT before you tell them what it IS.

Verbal punctuation. Pause. Let the idea land before moving to the next one.

Ask questions nobody will answer. Then wait 7 seconds. The silence is not awkward. It is processing.

Never read your slides. Your audience can read. They cannot listen and read simultaneously.

Use the board not the slides. Writing forces you to slow down. Slowing down forces clarity.

Inspire before you inform. Nobody learns from someone they are not inspired by.

End with a contribution not a summary. Tell them what you gave them. Not what you said.

Never say thank you at the end. It is weak. End with something that lands.

Stories make ideas stick. Data makes ideas understood. You need both. In that order.

The quality of your communication determines the quality of your ideas in the eyes of the world. Not the ideas themselves.

Practice is not preparation. Practice IS the skill.

Patrick Winston understood something most people spend their entire careers missing.

Your ideas are only as powerful as your ability to transfer them into someone else's mind.

You can be the smartest person in the room and be completely invisible.

Or you can master communication and make average ideas feel like breakthroughs.

He chose to spend his last lecture teaching this.

Watch it tonight.

Bookmark this first.

Follow @cyrilXBT for more lessons from the people who built the future.

[Susan Suggs, APR @Susanapr]

“Who are the Michelangelos? Who sees the truth about your ideal self that nobody else can?”

A science-backed relationship concept everyone needs to know. https://t.co/mjhwEd4DsM

[Brennan Schlagbaum, CPA @Budgetdog_]

If you die without a plan...

- The government takes 40% in tax
- Probate court costs $100k+
- Your kids get the scraps

If you love your family, here's every document you need to protect them:

(from a CPA & father of two)

1) Emergency Access List

This should include:

-> All bank account numbers
-> Investment account logins
-> Life insurance policies
-> 401k/IRA beneficiaries
-> Safe deposit box location
-> Password manager master code

Keep a digital & physical version for safety...

And make sure your spouse has access.

2) Legal Documents

-> Will (name guardians for kids)
-> Durable Power of Attorney
-> Healthcare Power of Attorney
-> Living Will/Healthcare Directive

Setting all of this up costs about $500...

($1,500 with an attorney)

But without them, the state decides everything.

3) Money Protection

Your family will need time to mourn.

Make sure they can do it without going broke:

-> Term life insurance (10x income)
-> Emergency fund (6-12 mo in a HYSA)
-> Retirement accounts with spouse access

4) The "First 48 Hours" Sheet

Write down clear instructions for your family:

Call this attorney: [Name/Number]
Call this CPA: [Name/Number]
File life insurance claim here: [Details]
Don't touch investments for 6 months
All bills are on autopay from [Account]

Grief destroys decision making.

This protects them.

5) Business Owner Addition

If you have a business, set up:

-> Buy sell agreements
-> Key person insurance
-> Business succession plan
-> Separate LLC owned by trust

If your company can't survive without you...

It's a 9-5 with extra steps.

6) Trust Setup

A proper trust can save your family $400k+ in probate costs.

But 90% of them are set up wrong:

-> Assets never get transferred in
-> Beneficiaries aren't updated
-> Pour-over will is missing

Here's how to fix that:

"Bulletproof" Trust System:

1) Revocable Living Trust
-> Avoids probate completely
-> Keeps finances private
-> Protects kids' inheritance

2) Pour-Over Will
-> Catches forgotten assets

3) Guardian Designation
-> Who raises your kids
-> How they get paid

Setting this up takes a weekend...

But ignoring it could cost your family everything.

So start before you're ready...

Because no one plans on dying.

Hope this helps!

Share with your spouse if you want to set this up...

And follow me for more 🤝🏻

[Ted Cruz @tedcruz]

Every Christian should read this.

Every non-Christian—especially—really should read this.

It’s powerful, insightful & beautiful. 🙏🙏🙏

[Brady Long @thisguyknowsai]

BREAKING: Grok can now do digital marketing like a $10,000/month agency (for free).

Here are 7 insane Grok prompts that can take your biz to $100K/month (Save for later)

[Mayank Vora @aiwithmayank]

❌ INSTRUCTION PROMPT:
"Write a value proposition for my AI analytics tool"

✅ SOCRATIC PROMPT:
"What makes a value proposition compelling to B2B buyers? What emotional and logical triggers should it hit? Now apply that framework to an AI analytics tool."

The AI thinks first, then writes.
Output is 10x better.

[Texas Football @TexasFootball]

Happy birthday to the best live mascot in all the land 🤘🎉 @TexasMascot

[Aria Westcott @AriaWestcott]

We use these 3 mega prompts for different tasks:

1. The Consultant Framework

Prompt: "You are a world-class strategy consultant trained by McKinsey, BCG, and Bain. Act as if you were hired to provide a $300,000 strategic analysis for a client in the [INDUSTRY] sector.

Here is your mission:

1. Analyze the current state of the [INDUSTRY] market.
2. Identify key trends, emerging threats, and disruptive innovations.
3. Map out the top 3-5 competitors and benchmark their business models, strengths, weaknesses, pricing, distribution, and brand positioning.
4. Use frameworks like SWOT, Porter’s Five Forces, and strategic value chain analysis to assess risks and opportunities.
5. Provide a one-page strategic brief with actionable insights and recommendations for a hypothetical company entering or growing in this space.

Output everything in concise bullet points or tables. Make it structured and ready to paste into slides. Think like a McKinsey partner preparing for a C-suite meeting.

Industry: [INSERT INDUSTRY OR MARKET HERE]"

[Nijol @Nijol71]

BREAKING: Don't copy and paste answers from ChatGPT.

ChatGPT writing is easily detectable.

Use these prompts instead and see the magic:

[Reid Wiseman @astro_reid]

Wow. LETS GO!!!

[James Clear @JamesClear]

A simple rule for life that rarely fails:

Optimize for enthusiasm. Make as many choices as you can that leave you feeling energetic and interested. Pay attention to when you have the urge to pursue or participate in something and do more of it.

[Abdul Șhakoor @abxxai]

If Google wants you to pay for Gmail storage, do this first.

I went from 14.9/15GB to 6GB in one afternoon.

I hope this helps you as it has helped me:

[James Clear @JamesClear]

I think about decisions in three ways: hats, haircuts, and tattoos.

Most decisions are like hats. Try one and if you don’t like it, put it back and try another. The cost of a mistake is low, so move quickly and try a bunch of hats.

Some decisions are like haircuts. You can fix a bad one, but it won’t be quick and you might feel foolish for a while. That said, don't be scared of a bad haircut. Trying something new is usually a risk worth taking. If it doesn't work out, by this time next year you will have moved on and so will everyone else.

A few decisions are like tattoos. Once you make them, you have to live with them. Some mistakes are irreversible. Maybe you'll move on for a moment, but then you'll glance in the mirror and be reminded of that choice all over again. Even years later, the decision leaves a mark. When you're dealing with an irreversible choice, move slowly and think carefully.

[Rishabh @Rixhabh__]

DUOLINGO COULDN’T TEACH ME SPANISH IN 2 YEARS

ChatGPT did it in just 2 weeks.

No overpriced apps. No boring repetition. Just results.

Here are the only 6 prompts I used:👇

[Texas Football @TexasFootball]

Bevo got hops 🤘

[Inevitable West @Inevitablewest]

🚨BREAKING: Crowds break into "Amazing Grace" hymn in Central London tonight in honour of Charlie Kirk

He may have been an American loved by America. But Britain and Europe loved him just as much. 🇬🇧✝️🇺🇸

[Isabel Brown @theisabelb]

Thousands of you requested we track down the footage from one of Charlie's last speeches last week in California. I am honored to have been just backstage in this moment.

The resounding moral clarity he spoke with is hauntingly beautiful.

Remember his words.

[captive dreamer @captive_dreamer]

They're apoplectic about this speech over on Bluesky which tells me that it was exactly what was needed. They wanted her to give some wishy washy "lets all get along" and instead they were met with righteous anger and steadfast resolve.

https://t.co/NImD9XWrJZ