Scott Farrell

President, global corporate comms at GolinHarris; reputation and crisis counselor; faithful follower of Cubs and Badgers; smuggles Spotted Cow into Illinois.

[Scott Farrell @scott_farrell]

Very few companies and brands are communicating essential updates and information about COVID-19 in Spanish. As communicators, we need to do better. Golin colleague Jocelyn Ocampo has some very smart advice on how brands can get it right.https://t.co/gZrseGKcYs

[Scott Farrell @scott_farrell]

How do people feel about CEOs and ghost writers on social media? Golin's Christi Beard has tips on mastering the CEOs voice.#executiverelevance #IPR #Golin

[Scott Farrell @scott_farrell]

@UFPRDepartment @UFBPRSS @ufhprsa @UFAPRSA @UFJSchool Well done, Gators!

[Scott Farrell @scott_farrell]

@Carly_A_Rogers @AlphaPRoduction @ChipotleTweets Brilliant!

[Scott Farrell @scott_farrell]

As the story of Nike’s Kaepernick campaign plays out, here are my thoughts on the challenges companies face in marketing to a polarized consumer base. https://t.co/zOh9cpjHME

[Ron Culp @Culpwrit]

Milestones in Mentoring honorees introduced by @DePaulPRSSA President @andrewdwillett at #PlankMentor student session. Now on FacebookLive.

[Scott Farrell @scott_farrell]

CEOs plan to prioritize climate and sustainability plans. Golin Co-CEO Matt Neale inside the UN Global Compact.https://t.co/q6LMo5oDJz

[Scott Farrell @scott_farrell]

When bad things happen to good brands. Smart crisis prep begins with probing the extreme margins of reality. https://t.co/zu9rfrXr8c

[Scott Farrell @scott_farrell]

If Trump comes to speak, be prepared. What companies can learn from the Boy Scouts' handling of Trump's speech. https://t.co/TBzlsatYbv

[Scott Farrell @scott_farrell]

@CredibleKev Congrats, Kevin.

[Musky Elon @heywouldja123]

Check out the @WSJRisk Crisis of the Week featuring @Jolie4Gables @PeterLaMotte and @scott_farrell https://t.co/dvyqZOXB5m

[Scott Farrell @scott_farrell]

Never underestimate the power of an apology. My take on BT Group's financial crisis in WSJ's "Crisis of the Week." https://t.co/ixTPHyxsvU

[Scott Farrell @scott_farrell]

Cloudy days for SunEdison. My take in today's Wall Street Journal on their challenges and how to get back on track: https://t.co/KIbs5L24kY

[Scott Farrell @scott_farrell]

Proud recipient of a Golden Gator thanks to @ufprssa @haileygerhard @veronica_min @JoshFerrari

[Scott Farrell @scott_farrell]

PR's future is in good hands. Amazing day with the Gators of @ufprssa, including great discussion about crisis communications.

[Scott Farrell @scott_farrell]

@S_Denninger Responsibility is owning the event, being present in the moment. As much actions as words. When to apologize is art v. science.

[Scott Farrell @scott_farrell]

So proud today to be chosen to do corporate and brand communications work for Hyatt Hotels. https://t.co/5HvgtIUBQp

[Scott Farrell @scott_farrell]

We break the mold and blaze new trails again. #GolinGlobal #GoAllIn https://t.co/RUuMYDaV7W

[Scott Farrell @scott_farrell]

@ufprssa @scott_farrell Looking forward to spending Wednesday talking crisis and social media with this great group of Gators.

[Scott Farrell @scott_farrell]

Kudo to #Apple and Tim Cook for the proactive and transparent communication. https://t.co/Ew2PhalTT6

[Diana Bradley @prweekdiana]

Experts: Why #Apple's Tim Cook was right to call for a privacy debate: https://t.co/ZjLmI32Qj3