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"In 2021... CMOs will have to prove themselves as CGOs (Chief Growth Officers), displaying a new integrated mantra of marketing-led sales and service, as opposed to the traditional approach of marketing." -https://t.co/1eLPA0DpiI
"It is tempting to believe success will come from swimming in your lane faster or with incremental skills. More often success comes from swimming in the next lane, or two lanes to the left. ...it is not from adding more technology but rather adding more human brain." -@avinash
Buying a Super Bowl ad?
Useless Metrics: GRPs. Reach. Social Mentions. YT Views. Ad ranking on Top10 lists.
Smarter Metrics: Shift in Intent (raw count). 90-day Incremental Sales. Half-Life of Brand Lifts. Attributable DAUs over 180 days.
-@avinash via https://t.co/NBvUJBxspL
Earlier tonight we posted Olympics results for the men's half-pipe that mistakenly were based on only two of the three runs. We regret the error and salute three-time champ @shaunwhite. https://t.co/TJTMS409Z9