Scott Covert

Founder & Salesforce Architect at

[Scott Covert @scottbcovert]

Awesome list of Salesforce Resources #github https://t.co/0QQWqLrTTZ

[Scott Covert @scottbcovert]

Why are so many AppExchange partners solving the same problems alone?

Salesforce MVP Andre van Kampen founded ISV Forum to bring ISVs together — and the lessons shared are ones you won't find in any official docs.

#AppsemblyLine

https://t.co/bqOT02EeNR
https://t.co/48xgqvJ7S1

[Scott Covert @scottbcovert]

I'm speaking at @dreaminindata next week in Chicago! "The Zero-Trust Handshake" covers how stolen refresh tokens exposed 760+ Salesforce orgs, and three live demos show what a zero-trust integration architecture looks like. See you there!

#SalesforceSecurity #OAuth #Integrations

[Scott Covert @scottbcovert]

They said native Apex middleware couldn't be done. Chuck Liddell built Valence anyway — and it moves 1M records in 90 seconds. Hear his full journey from beer money Apex to Salesforce Incubator to ISV.
#AppsemblyLine

https://t.co/2aMA8RnlML
https://t.co/48xgqvJ7S1

[Scott Covert @scottbcovert]

New episode breaking down the top TDX '26 announcements for ISVs: AgentForce Vibes 2.0, Multi-Framework React support, Headless 360, and the AppExchange rebranding to AgentExchange. Here's what builders need to know.
#AppsemblyLine

https://t.co/9FDRM0bfDt
https://t.co/48xgqvJ7S1

[Scott Covert @scottbcovert]

I recently sat down with @pavelkonon who built DealScope — an AI layer for Salesforce that provides AI summaries to CRM data. He shares how he validated his idea & handled a competing native feature from Salesforce.
#AppsemblyLine

https://t.co/5trA5x39yN
https://t.co/48xgqvJ7S1

[Scott Covert @scottbcovert]

Larry Hill shared his growth playbook on #AppsemblyLine for a #SalesforceISV
🔹 Focus on the 20% of features reps actually use.
🔹 Ignore the 1st email click (it's a bot).
🔹 Pitch PMs at event booths, skip the inbox.

https://t.co/OPEl9BWzs4
https://t.co/48xgqvJ7S1

[Scott Covert @scottbcovert]

Building a Salesforce ISV? 🛠️

"When you think you've done enough discovery, double it."

@kris_joergensen of #GoElephant 🐘 joins #AppsemblyLine to share his "Shift Left" playbook: validating with ugly mocks & scaling lean.

https://t.co/62ZmJCtQXm
https://t.co/48xgqvJ7S1

[Scott Covert @scottbcovert]

Is loyalty the missing feature in your Salesforce ISV strategy? @pbattisson joined #AppsemblyLine to discuss "good" vs. "real" problems and why staying loyal breeds loyalty

https://t.co/E5Vde9sBRM
https://t.co/QYo15VFIDI

[Scott Covert @scottbcovert]

Building an overnight AI success since 2012. 🚀

Andy Heath of Kick Technology didn’t just sprinkle AI on old tech—he disrupted his own business from the ground up.

The lesson? AI is a chisel, not a replacement. 🛠️

https://t.co/IyWvTvDGw4
https://t.co/48xgqvJ7S1

#AppsemblyLine

[Scott Covert @scottbcovert]

Most firms build a @Salesforce app for a fee and walk away. Ross Layton of Beaufort 12 flipped the script with the "Anti-PDO" model and now his lean team manages AppExchange apps for household names like @Dropbox and @Mailchimp 🚀
https://t.co/rqOVdY6Vc2
https://t.co/48xgqvJFHz

[Scott Covert @scottbcovert]

🎙️ On the latest #AppsemblyLine episode, Siddharth Sehgal of 360 Degree Cloud shared his Salesforce AppExchange journey. Watch/listen to learn how to apply his land-and-expand strategy playbook to your business!

https://t.co/UWEv1h4rLo
https://t.co/48xgqvJ7S1

[Scott Covert @scottbcovert]

Start off the new year with a sweet treat as Kathryn Castle shares the story of Candybox launching Custom Quote Sync on the #AppExchange

Youtube: https://t.co/lZa4v0CT6E
Podcast: https://t.co/48xgqvJFHz

[Scott Covert @scottbcovert]

Though many are lucky enough to be busy with NYE celebrations, this can also be a tough time for those dealing with layoffs. To those folks I hope @kuldip's story of founding @kugamon inspires you to look at your situation not as a layoff, but as a liftoff!

#Salesforce #layoffs

[Scott Covert @scottbcovert]

@kuldip joined #AppsemblyLine to share his Layoff to Payoff story of founding @kugamon - can't wait for folks to hear this one!
Youtube: https://t.co/77XOfeUTxs
Podcast: https://t.co/48xgqvJFHz
PS DMs are open if you know of another ISV we should highlight in a future episode!

[Scott Covert @scottbcovert]

Ready to be inspired? Check out the latest #AppsemblyLine episode where Vuk Stajić shares his journey from Accidental Admin to Goodwill Guru & how he applies his background as a Judo black belt to life & business

Youtube: https://t.co/xRs0aViM74
Podcast: https://t.co/48xgqvJ7S1

[Scott Covert @scottbcovert]

Reflecting on my conversation with Zachary Rothstein from SalesReady on #AppsemblyLine and his advice to "Embrace the Beautiful Oops" of the #SalesforceISV journey.

Zach discovered this bit of wisdom from a children's book--what a great attitude for founders to take!

[Scott Covert @scottbcovert]

🌟 "You’re in service of people, not just companies."

Adam Zuckerman of Omnitoria joined #AppsemblyLine to discuss building lasting relationships in business and the need for founders to become action-oriented.

Youtube: https://t.co/916WLxeWDA
Podcast: https://t.co/48xgqvJ7S1

[Scott Covert @scottbcovert]

@saltnburnem @TuxCare_ Thanks so much for having me on, @saltnburnem !

[Chris D 🛸👣👻 @saltnburnem]

🚨 We are going live in 30ish minutes on the @TuxCare_ stream with @scottbcovert. He and I are going to discuss Salesforce security!

https://t.co/DbFqvFB8wH

#DeveloperCommunity #Cybersecurity

[Scott Covert @scottbcovert]

🍬All Treats, No Tricks 👻: Heather Mason of ISV Accelerators joins #AppsemblyLine to unwrap GTM strategy secrets for Salesforce partners! 🎃

Youtube: https://t.co/4o4TbR0kN9
Podcast: https://t.co/48xgqvJFHz