scott bedbury

Author, speaker, consultant, coach, former Nike and Starbucks executive, Co-Founder of Brandstream.

[scott bedbury @scottbedbury]

I suggest Amazon create a "No Buy" list for brazen racists, fascists, and terrorists, both foreign and domestic. Follow Airbnb's lead and create a code of conduct that enables banning buyers and sellers who sow violence, hate and discrimination. For life. Step up and lead, Jeff.

[scott bedbury @scottbedbury]

Congratulations to Brian, Joe, Nate and the entire Airbnb team. Ten years ago you shared with me that you were going to build a brand -- not just a platform -- that would stand next to Nike and Apple. Facebook never did this work. You began it day one. So proud of you.

[scott bedbury @scottbedbury]

Compelled to share "Hitler Would Have Loved Twitter", something I first published on Medium a few years ago. More salient than ever. Please share. Help stop the authoritarian hate and dark propaganda destroying us. We are better than this.

https://t.co/uyoqECDIge

[scott bedbury @scottbedbury]

@Scott_Peace Thanks for the throwback, Scott. Hard to believe that was written 20 years ago. Not much I would change in that first book. The second will be out early next year (finally), with some needed thinking for how we create truth, trust and dignity in the disinformation age. SB

[scott bedbury @scottbedbury]

Years from now, perhaps decades, we will be remembered for what we chose to say and not say in this moment, for the power of our presence and the pain of our absence. We will be defined not by what we say we stood for, but by those with whom we stood. Stand up. Speak up. Engage.

[scott bedbury @scottbedbury]

71% of consumers suggest brands and companies that put profit before people in this crisis will lose their trust forever. Thank you Edelman for this important work. Everyone is on notice now.

[scott bedbury @scottbedbury]

Speaking online at World Retail Innovation Week #WRIW Wednesday at 12:30PM PT. "Rebuilding Trust in a Post-Truth, Post-CoVid19 World". Digital RSVP here:
https://t.co/uRWfXhCBds

[scott bedbury @scottbedbury]

For six years I was blessed to help Bernard Tyson pursue his vision for what a healthcare system could be. He showed us all how to live and lead with courage, creativity and empathy. You helped us all thrive, Bernard. You will be missed.

https://t.co/Yw3f2XcXUW

[scott bedbury @scottbedbury]

Updated link to my most recent article below for non-members of Medium...

https://t.co/uabaTQul15

[scott bedbury @scottbedbury]

Link below to a Medium article I just wrote on how transparency, distrust and inequality are driving corporations to find a higher purpose and a stronger conscience – something badly needed given the wicked problems we face. Enjoy.

https://t.co/m9HOcHKNQl

[scott bedbury @scottbedbury]

In nine years I have only tweeted 16 times, partly because my first tweet was an attempt to reveal a potential global pandemic and, well, words matter. Retweeting my third one here sadly because we haven't woken up yet.

[scott bedbury @scottbedbury]

Toured Auschwitz Saturday. Ghastly reminder of what radicalized, narrow, intolerant ideology can bring. Wake up America. Stop the hate.

[scott bedbury @scottbedbury]

Happy Birthday, Just Do It. Just posted a piece on Medium about the campaign that is still with us 30 years later. Congrats to the team at @Nike and @WiedenKennedy that made it happen.

https://t.co/acZGqBpzNT

[scott bedbury @scottbedbury]

@premiumbusiness @premiumbusiness I meet the requirements (media/business) for a verified account. I am a global branding consultant and published author of A New Brand World. Thank you. https://t.co/Ge9OsMXyyv

[scott bedbury @scottbedbury]

It's not hard to imagine how much Hitler would have loved Twitter given the chance. Material from my upcoming book reminds us all of the power - and responsibility - of what we've unleashed. https://t.co/xN1JNM0dy3

[scott bedbury @scottbedbury]

Just gave an interview with @psfk to foreshadow where my new book is heading. Prepare for total transparency. https://t.co/aLkLSEhiro

[scott bedbury @scottbedbury]

Big day for https://t.co/sOVEK1nse0. 30 years of EPA data now searchable for any address you choose. The environment just got personal.

[scott bedbury @scottbedbury]

Proud of Airbnb's demonstration of leadership and unwavering respect for all of humanity in these unprecedented times. #weaccept

[scott bedbury @scottbedbury]

Check out the air you breathe, the water you drink and the soil where you live. https://t.co/TrC06qaNvl. @geekwire

https://t.co/ftkyDKQBDv

[scott bedbury @scottbedbury]

Airbnb Chapter Two. Deep respect for Brian and how he is leading one of the world's most meaningful brands. https://t.co/ZFnJaAlvSS

[Airbnb @Airbnb]

The who, what, when, where, why of #TripsOnAirbnb.

[scott bedbury @scottbedbury]

Upstream Research @moveupstream is going to change how we choose where we live, work and play.