Scott Goff

Listen. Help. Repeat.

[Scott Goff @scotthgoff]

#marketing agencies and freelancers - Please don’t talk down to prospective clients, especially if they have a lot of experience doing what you do.

[Scott Goff @scotthgoff]

Actual footage of me trying to pick up all the legos in our boys' room.

[Sahil Bloom @SahilBloom]

The outtakes of NASA astronauts trying to walk on the moon are amazing.

[Scott Goff @scotthgoff]

Great #podcast for people like me who are learning more about #Seo

“It’s not about hacking the algorithm, it’s about providing value. “ https://t.co/fWIl7bx9V1

[Scott Goff @scotthgoff]

I need to try this on a meeting invitation...

[Amanda Natividad @amandanat]

On email marketing...

Tired: Hi, <firstname>! Here is our content.

Wired: If you know me well, you've probably heard me harp on this a few times. Yes, <firstname>, this is a rant and you might wanna buckle up.

[Scott Goff @scotthgoff]

“If everything you’re doing is successful you’re not pushing hard enough.”

[TheCMOPodcast @TheCMOPodcast]

Don’t miss #TheCMOPodcast this week, as @Jimstengel is joined by Devika Mathrani, CMO at NewYork-Presbyterian Hospital (@nyphospital) to talk about being a lifelong learner, prioritizing transparency as a leader, & much more!
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LISTEN NOW: https://t.co/7S1lodDzaX @Deloitte #ad

[Social Allie🤘 @social_allie]

Social media needs a rebrand.

The idea that:
TikTok, Reddit, Pinterest, YouTube, Twitter, Instagram, Facebook, Twitch, Discord, etc.,

all sit in the same category allows teams to consistently undervalue their differences.

[Foundr @foundr]

Do you agree? Yes or No?

[Scott Goff @scotthgoff]

This is a great read from #HBR. I’ve been trying to figure out how to do more deep work and this gave me some good ideas on how to improve.

[Harvard Business Review @HarvardBiz]

Do your most important work in a consistent pattern daily. https://t.co/kisrGZ6bVS

[Simon Sinek @simonsinek]

It's better to go slow in the right direction than to go speeding off in the wrong direction.

[Morning Brew ☕️ @MorningBrew]

Social media managers liking their brand posts from their personal account

[Scott Goff @scotthgoff]

Balance the art and science of marketing. Sometimes there’s a purely emotional need from your customers.

[Scott Goff @scotthgoff]

Another great discussion (to no one's surprise) about how to do great marketing.

[TheCMOPodcast @TheCMOPodcast]

Don't miss #TheCMOPodcast this week, as @Jimstengel is joined by @KrisPatrick01, CMO at @Claires, to talk about trusting your gut, staying close to your consumer, how to be a CMO with a "CEO hat" on—plus, much more! https://t.co/17cjX0NEIT @Deloitte #ad

[Scott Goff @scotthgoff]

For all my #HigherEd #Marketing folks - It’s normal for a Gen Z person to start thinking about career and financial outcomes at 12. They are also really in tune with business trends at that age.

[Scott Goff @scotthgoff]

Brands need to be platforms that allow Gen Z to have conversations and express themselves.

[Scott Goff @scotthgoff]

Make your customers’ point of entry experience with your brand incredible.

[Scott Goff @scotthgoff]

Find life-stage moments where you can meet your customers as they enter the market for your products or services.

[MIT Sloan Management Review @mitsmr]

Here are the leading predictors of employee retention for Culture 500 companies from April through September 2021. Learn more: https://t.co/X4taF85ioJ

@culturexinsight @MITSloan

[Scott Goff @scotthgoff]

It's so good to see this for so many reasons. There's still work to be done, but it's a big step in the right direction.

[Marketing Brew ☕️ @MarketingBrew]

Per this year’s CMO Tenure Study from @SpencerStuart, women CMOs outnumber men for the first time since the corporate headhunting firm started tracking gender.

https://t.co/NNy8iN1SoO

[Scott Goff @scotthgoff]

No one is going to trade an easier more transparent process (online) for a harder less transparent one (in store).

[Scott Goff @scotthgoff]

I learned a lot from this great @McKinsey podcast on the importance of customer reviews (a thread).

https://t.co/6pgYPUeBJB

https://t.co/Ed4SA7ZYxy

[Scott Goff @scotthgoff]

Be honest and upfront about what your product is and what it’s not.