Scott Sutton

CEO @latermedia I tweet about Tech, Business, AI and anything else compelling. Thoughts and opinions are my own.

[Scott Sutton @scottmsutton]

@nrmehta Just be you!! What even is a “real CEO” . You are a real, passionate, motivated and funny person. Let that shine through. 2026 needs less grey suits and more really awesome people just being themselves.

[David M Friedman @DavidM_Friedman]

Tucker/Candace/Megyn are having no effect on @POTUS immense popularity among Republicans. Their MAGA credentials are in tatters.

[Scott Sutton @scottmsutton]

@BrianSozzi People can wear what they want. Banking should show more personality. Only guy in a leather jacket at MS TMT was Jensen. He is doing just fine.

[Scott Sutton @scottmsutton]

The irony of the three finance bros next to me hand transcribing @sama’s entire Morgan Stanley TMT session is wildly comical in the world of AI.

[Scott Sutton @scottmsutton]

Later has evolved into the world’s most intelligent influencer marketing company, combining cutting-edge AI technology, a creator marketplace of 180,000+ real people, and expert-led campaign services that help enterprise brands create unforgettable campaigns.

This is not a cosmetic refresh. This is Later showing up as the company we have built and the partner our customers deserve.

[Scott Sutton @scottmsutton]

Every business is a “People Business”.

[Scott Sutton @scottmsutton]

Creators like Mason Smith (dadsocial) great reminder of what powerful content actually looks like.

Genuine. Intentional. Built around uplifting dads, families, and real life.

This is proof that when content is created with purpose, it doesn’t just perform, it resonates.

[Scott Sutton @scottmsutton]

Back at CES and had to check out the Creator Space. Who’s at CES this week?

[Scott Sutton @scottmsutton]

@Jason Landing right now!!

[Scott Sutton @scottmsutton]

One thing that seems to get overlooked in business?

Getting back to people in a timely matter… I struggled with this early on.

Responding on time is part of doing the job well.

[Scott Sutton @scottmsutton]

Another great year in the books.

Can’t think of a better way to celebrate than getting together with our team to cap off the end if the year.

[Scott Sutton @scottmsutton]

A reminder I wish more people heard: you didn’t end up where you are by accident.

If you’re feeling imposter syndrome, pause for a moment.

You’ve earned your seat at the table. It’s okay to take it in, enjoy the moment, and recognize the work that got you here.

[Scott Sutton @scottmsutton]

A competitive job market rewards preparation, not luck.

The best candidates don’t wait to be hired to add value.

They show it early.

[Scott Sutton @scottmsutton]

We once cut 67% of inbound leads — about 4,000 a month.

It sounded risky, but the data was clear: low win rates, diluted focus, wasted capacity.

After modeling the entire funnel, ASP went up, conversions improved, and reps produced more.

How confident are you in your data to make a decision like that?

[Scott Sutton @scottmsutton]

Fast forward one year…

The growth. The passion. The momentum.

I’ve been genuinely blown away by how creators have leaned in, built together, and turned opportunity into real impact.

This community is special — and we’re just getting started.

[Scott Sutton @scottmsutton]

One thing the creator industry needs to leave behind in 2026 is relying on too few (social) platforms.

Every platform has a different audience and strength.

[Scott Sutton @scottmsutton]

$2.4B annual GMV run rate.
$250M+ paid out to creators.

None of this happens without:
Creators building real trust. Brands believing in creator-led growth, and an incredible team pushing every day.

One year after the Mavely acquisition…Just getting started.

https://t.co/LYa7sbjikC

[Scott Sutton @scottmsutton]

“If you’re not prioritizing influencer marketing now, you risk falling behind your competitors.”

Check out my insights on 2026 in the full article here… https://t.co/YqzOxjTGar

[Scott Sutton @scottmsutton]

The creator economy has graduated from trend to core growth strategy — not just a social tactic but a channel that drives culture, trust, and measurable business outcomes.

Check out my article in Forbes for the 3 things that brands NEED to be doing in 2026.

https://t.co/J7lnZHt3Uu

[Scott Sutton @scottmsutton]

Consistency doesn’t mean doing the same thing every day.

It means continuing to move forward, no matter what.