Scott Warner

Principal, Warner Strategies, a communications consultancy

[Bastien Fachan @BastienFachan]

16 years ago today, Isner-Mahut concluded...

- It was first suspended for darkness on Tuesday
- At 6 hours 34 minutes, it broke the world record
- It stole headlines from the 2010 FIFA World Cup
- The scoreboard crashed at 47-47 in the fifth set
- It was suspended again at 59-59 on Wednesday
- Andy Roddick got Isner and his staff three pizzas
- IBM spent the night fixing the scoreboard system
- Both Isner and Mahut slept three hours that night
- Mahut served to stay in the match a cool 64 times
- Both players hit 100+ aces (Isner 113, Mahut 103)
- Both players spent 16,000 calories in three days
- Isner won 70-68 in 11 hours 5 minutes on Thursday
- 85 matches had been completed in the meantime
- Mohamed Lahyani never took a bathroom break
- A ceremony was held on court to honour them
- Mahut blacked out and showered fully clothed
- He then returned to Court 18 later for doubles
- His match was suspended for darkness, again
- Isner failed to serve a single ace in the next round
- It's the only match ever where Isner served 0 aces
- A plaque is commemorating the match at Court 18
- Memorabilia is on display at the Tennis Hall of Fame
- Mahut published a book titled 'The Match of My Life'
- They jointly won an award over Federer and Bolt
- They faced again the next year, odds were 1 of 142
- Isner won in straight sets in a mere 2 hours 3 minutes
- Isner and Mahut became good friends over the years
- Isner sent Mahut a card when Mahut's son was born
- HBO released a mockumentary titled '7 Days in Hell'
- Wimbledon introduced tiebreaks at 12-12 in 2019
- The full match is available on YouTube since 2020
- It had never happened, it will never happen again
- Match point happened at the time of this tweet
- Chances are you remember where you were, I do
- June 24, 2010 was the only day Queen Elizabeth II visited Wimbledon this century

Forever the longest match ever.

@JohnIsner @nmahut

[Cinema Tweets @CinemaTweets1]

Robert Redford deserved an Oscar nomination for his performance in the 2013 film All is Lost. Redford barely has any dialogue in this film but his physicality defines this performance. And to do this at 77?? Redford did nearly all his own stunts in this film. An Oscar snub.

[Scott Warner @scottpall]

How Signal turned a national security crisis into a branding moment https://t.co/szRTxMtTMt

[Scott Warner @scottpall]

Listen to the Bond Market, Because It’s Flashing a Warning https://t.co/zC5TmY4Pxz

[Scott Warner @scottpall]

On the 80th anniversary of the Battle of the Bulge, two veterans remember https://t.co/tpHFmXDsMq

[Military Times @MilitaryTimes]

"Everyone was scared. ... I sometimes think of the people who were there. Dirty GIs. Unshaven. Dirty as the devil. Cold. Miserable." https://t.co/4GImWyuG2B

[Mark Manson @Markmanson]

The older I get, the more I realize that success at most things isn't about finding the one trick or secret nobody knows about. It's consistently doing the boring, mundane things everyone knows about but is too unfocused/undisciplined to do.

Get good at boring.

[alex kershaw @kershaw_alex]

This is why the Dutch will never forget. We should do the same in the US.

[Steve Hartman @SteveHartmanCBS]

Thrilled to announce the launch of https://t.co/V9ilGZNlng, an educational platform for teachers with free access to “On the Road” and “Kindness 101” stories and professional lesson plans from the great folks at @CHARACTERCOUNTS !

[Scott Warner @scottpall]

High-risk tasks that have always required a human hand are closer than ever to automation thanks to AI https://t.co/n9XBqG2qfX via @BW

[Scott Warner @scottpall]

Why you should ignore success stories https://t.co/hgetUaglcI

[Scott Warner @scottpall]

My Comments Are in the Google Doc Linked in the Dropbox I Sent in the Slack https://t.co/qpq7s3Tt1M

[Mark Manson @Markmanson]

You don’t have to do something extraordinary to do valuable and meaningful work.

[Mark Manson @Markmanson]

Read books because you will never be able to meet and spend uninterrupted time with the thoughts of so many brilliant and unique people.

[Scott Warner @scottpall]

@PRisUs Happy to chat. DM and we can review.

[Scott Warner @scottpall]

@kevcirilli Wow! Look forward to hearing what's next for you. Best of luck.

[Scott Warner @scottpall]

A Cyclist on the English Landscape https://t.co/VYECyZ1vdh

[roger bennett @rogbennett]

Qualifying for 2022 Qatar World Cup began in Europe today. Norwegian National Team wore “Human Rights on and Off The Field” T-Shirts ahead of their game to spotlight over 6,500 foreign workers have died in making Qatar ready. Will this movement grow? 🇳�

[Harvard Business Review @HarvardBiz]

Jargon can make communication more difficult for group outsiders and lead them to disengage. https://t.co/pwSFMNF2H0