Did you know: 61% of all food delivery is pizza π. The average American eats 23 pounds of pizza per year. 93% of americans eat pizza every month. Omg right?
This was definitely the most fun fact I learned while at @uber from the @ubereats business!
1/ For top CPG categories
1923-1983: 20/25 brands held #1 position in their category the *entire* time
1983-Present: Only 4/25 kept the #1 position
Implication?
Brand has never been more valuable for upstarts. Never been less valuable for incumbents.
Thread π
Look at that ππππππππππππππππ Itβs holiday travel time and that candy cane pattern is traffic on the 405. @CBSLA